Market Overview

Socially-Minded Consumers Help LifeStraw Provide Safe Drinking Water to 1 Million Children

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Consumer Purchases Since 2014 Deliver on LifeStraw's Mission to Do
Good

LifeStraw
demonstrated the power of consumers to drive social change with its
announcement today of a major milestone: 1 million schoolchildren
reached with safe drinking water through its safe water retail program
with a commitment that continues to support those children over the next
five years. As a global leader in developing innovative filtration and
purification products for safe drinking water, LifeStraw's program makes
safe water a reality for developing communities in Kenya and India
thanks to each LifeStraw® product sold in retail.

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20180306005513/en/

Thanks to its engaged consumers, LifeStraw - a global leader in innovative water filtration and puri ...

Thanks to its engaged consumers, LifeStraw - a global leader in innovative water filtration and purification products - has reached 1 million schoolchildren with safe drinking water through its retail program. (Photo: Business Wire)

LifeStraw reached this milestone after four short years thanks to its
engaged consumers, whose purchases of LifeStraw products directly funded
the company's efforts to provide safe water to schoolchildren.
LifeStraw's safe water retail program is like no other: the program
receives its financing from LifeStraw's consumer purchases, making it
entirely self-sustaining, and it doesn't just donate products or
revenues to charity – it distributes LifeStraw® Community filters
specifically designed for humanitarian use and invests in full-scale
programs to drive long-term impact, including full-time local staff,
training, education programs and maintenance for a minimum of five years
at each school. This commitment to create an enduring effect is a
testament to how deeply doing good is embedded in LifeStraw's DNA.

"Water is a human right and it's our obligation as a company to be
environmentally responsible, stand up for the principles of social
equity and to drive impact," said Alison Hill, Managing Director of
LifeStraw. "We recognize the power of our consumers as a catalyst in
driving this change, whether it's in their own backyards or halfway
across the world in Kenya, and we're proud to help them make tangible,
long-term impact."

During the month of February and into early March, 40 Kenya-based
LifeStraw staff members were joined by 78 volunteers to install nearly
3,568 LifeStraw Community water filters and educate more than 370,000
children and teachers at 525 schools in western Kenya.

"Humanitarian entrepreneurship is part of the DNA of Vestergaard and
LifeStraw. Challenging the status quo and finding disruptive ways to
make change on a global scale is what we do best," said Mikkel
Vestergaard, founder and CEO of Vestergaard. "Reaching 1 million
children is a milestone we can all be proud of, but it's just the first
step in what we aim to achieve. Safe drinking water is a global problem
that isn't going away. We've always been willing to take on the risk of
doing things differently in order to be an active part of the solution."

In addition to its consumer retail program, an extension of LifeStraw's
commitment to doing good is The
Safe Water Fund
, a 501(c)3 organization run through The New Venture
Fund, which allows individuals and organizations to make tax-deductible
contributions to help provide safe water through LifeStraw products at
schools, in communities and in the aftermath of disasters. The Safe
Water Fund is another example of LifeStraw's organizational foundation –
that doing good is good business – and that everyone has a role to play
in improving health and quality of life for others around the world.

Over the next five years, LifeStraw will continue to reach many more
millions of children with the help of conscious consumers around the
world. LifeStraw will continue to focus on preventing waterborne
diseases and responding to natural disasters while launching new
innovative, products that will reduce lead and other heavy metals.

It's easy for consumers to be a part of LifeStraw's mission and drive
social change. To help LifeStraw reach its next million schoolchildren
with safe drinking water, visit www.LifeStraw.com
to learn more about its mission and consumer filtration and purification
products.

About LifeStraw: LifeStraw focuses on innovation of
technology that converts microbiologically contaminated water into safe
drinking water with products that are designed to fit the needs of the
people that use them. The first LifeStraw was the LifeStraw Guinea Worm
Filter introduced in 1996, which has been instrumental in the
near-eradication of Guinea worm disease. In 2015, the personal LifeStraw
filter was introduced for use in developing countries. Today LifeStraw
is used in 64 countries and includes filters and purifiers for
households, clinics, schools, and for outdoor recreation, travel and
everyday personal use.

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