Market Overview

MoviePass™ Partners with TaskUs, Sharpening Focus on Customer Experience

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Leading theater subscription service doubles down on investment in
customer care, partnering with innovative customer experience specialist
and adding Jake Petersen, VP of Customer Experience to their team

MoviePass Inc., the nation's premier movie theater subscription service
and a majority-owned subsidiary of Helios and Matheson Analytics Inc. (Nasdaq:
HMNY
), today announced a partnership with the customer experience
specialists at TaskUs.
In addition to partnering with TaskUs, MoviePass has also hired former
TaskUs Senior Manager of Client Services, Jake Petersen, as the
company's VP of Customer Experience.

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20180305005637/en/

MoviePass(TM) Partners with TaskUs, sharpening focus on customer experience. (Photo: Business Wire)

MoviePass(TM) Partners with TaskUs, sharpening focus on customer experience. (Photo: Business Wire)

TaskUs is a global leader in customer care solutions and has worked with
high profile companies and startups all over the world such as Tinder,
Periscope, Hotel Tonight and Hootsuite. As one of the premier providers
of customer experience solutions, the company specializes in providing
the consultative solutions that businesses need to deliver operational
excellence, scale support systems and increase the bottom line.

"We want to ensure that all MoviePass subscribers feel that they are
being heard and cared for," said MoviePass CEO Mitch Lowe. "We've been
overwhelmed with the amount of interest shown in MoviePass these last
few months, and the TaskUs partnership is a continued step forward in
our customer service capabilities. Improving the customer experience is
one of our top priorities as we continue developing as a company. We're
thrilled to have Jake Petersen on board to lead our internal customer
care initiatives, in addition to managing the TaskUs partnership, as
Jake brings a wealth of valuable experience in the field of customer
excellence."

Petersen comes to MoviePass having previously worked at TaskUs, where he
served as a Senior Manager of Client Services for almost three years.
There he was responsible for building and running customer experience
operations for a number of hyper-growth companies. Prior to TaskUs,
Petersen served as the Head of Professional Support and Acquisition for
Houzz, where he helped grow the service team to over 60 members while
the company itself grew from 5 to 40 million users. With MoviePass,
Petersen will improve and optimize the customer care side of the
business by representing the voice of the customer.

"MoviePass has rapidly become one of the most popular subscription
services in the nation, and I'm excited to join the team and help them
take their customer experience efforts to the next level," said
Petersen. "We have a massive opportunity here to create something
special within the entertainment industry."

"TaskUs is proud to partner with MoviePass, a company that shares our
passion for delivering exceptional experiences to customers. We are
jointly focused on improving MoviePass' customer experience operations
and began the partnership with a deep dive into process and tools
optimization. Going forward, we hope to expand and improve customer
service through improved data insights on contacts, self-help strategies
and channel optimization," said TaskUs' VP of Consulting, Nikkole
Shamsuddin. "We are committed to delivering the highest quality of
service across email, chat, phone and social support channels to enable
a truly omnichannel experience for customers.

In the six months since MoviePass announced its $9.95/month unlimited
subscription, the service has experienced significant subscriber growth
and currently serves over two million subscribers. In addition to the
$9.95/month unlimited plan, MoviePass also offers a one-time-fee annual
subscription plan amounting to a monthly fee of $7.95. By partnering
with TaskUs and hiring Petersen, MoviePass aims to enhance their focus
on the customer experience, continuing to ensure that the company is as
devoted to its customers as the customers are to MoviePass.

About Helios and Matheson

Helios and Matheson Analytics Inc. (HMNY)
is a provider of information technology services and solutions, offering
a range of technology platforms focusing on big data, artificial
intelligence, business intelligence, social listening, and
consumer-centric technology. HMNY owns a majority interest in MoviePass
Inc., the nation's premier movie-theater subscription service. HMNY's
holdings include RedZone Map™, a safety and navigation app for iOS and
Android users, and a community-based ecosystem that features a socially
empowered safety map app that enhances mobile GPS navigation using
advanced proprietary technology. HMNY is headquartered in New York, NY
and listed on the Nasdaq Capital Market under the symbol HMNY. For more
information, visit us at www.hmny.com.

About MoviePass

MoviePass Inc. is a technology company dedicated to enhancing the
exploration of cinema. As the nation's premier movie-theater
subscription service, MoviePass provides film enthusiasts the ability to
attend up to one movie per day for a low subscription price. The
service, now accepted at more than 91% of theaters across the United
States, is the nation's largest theater network. For more information,
visit www.moviepass.com.

About TaskUs

TaskUs provides next-generation customer experience that powers the
world's most disruptive companies through the partnership of amazing
people and innovative technology. We provide Ridiculously Good strategy
and business process outsourcing utilizing revolutionary technology and
the best talent to deliver transformational, digital scale. To find out
more, visit TaskUs.com.

Cautionary Statement on Forward-looking Information

Certain information in this communication contains "forward-looking
statements" about HMNY and MoviePass Inc. ("MoviePass") within the
meaning of the Private Securities Litigation Reform Act of 1995 or under
Section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Securities Exchange Act of 1934, as amended (collectively,
"forward-looking statements"), that may not be based on historical fact,
but instead relate to future events. Forward-looking statements are
generally identified by words such as "projects," "may," "will,"
"could," "would," "should," "believes," "expects," "anticipates,"
"estimates," "intends," "plans," "potential" or similar expressions.
Such forward-looking statements include, without limitation, statements
regarding MoviePass' business and prospects. Statements regarding future
events are based on HMNY's and MoviePass' current expectations and are
necessarily subject to associated risks.

Such forward-looking statements are based on a number of assumptions.
Although management of HMNY and MoviePass believe that the assumptions
made and expectations represented by such statements are reasonable,
there can be no assurance that a forward-looking statement contained
herein will prove to be accurate. Actual results and developments
(including MoviePass' ability to improve customer service through new
hires) may differ materially and adversely from those expressed or
implied by the forward-looking statements contained herein and even if
such actual results and developments are realized or substantially
realized, there can be no assurance that they will have the expected
consequences or effects.

Risk factors and other material information concerning HMNY and
MoviePass are described in HMNY's filings with the SEC, including
annual, quarterly, current and periodic reports, information statements
and registration statements filed with the SEC. You are cautioned to
review such reports and other filings at www.sec.gov.

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