MoviePass™ Partners with TaskUs, Sharpening Focus on Customer Experience

Leading theater subscription service doubles down on investment in customer care, partnering with innovative customer experience specialist and adding Jake Petersen, VP of Customer Experience to their team

MoviePass Inc., the nation's premier movie theater subscription service and a majority-owned subsidiary of Helios and Matheson Analytics Inc. (Nasdaq: HMNY), today announced a partnership with the customer experience specialists at TaskUs. In addition to partnering with TaskUs, MoviePass has also hired former TaskUs Senior Manager of Client Services, Jake Petersen, as the company's VP of Customer Experience.

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MoviePass(TM) Partners with TaskUs, sharpening focus on customer experience. (Photo: Business Wire)

TaskUs is a global leader in customer care solutions and has worked with high profile companies and startups all over the world such as Tinder, Periscope, Hotel Tonight and Hootsuite. As one of the premier providers of customer experience solutions, the company specializes in providing the consultative solutions that businesses need to deliver operational excellence, scale support systems and increase the bottom line.

"We want to ensure that all MoviePass subscribers feel that they are being heard and cared for," said MoviePass CEO Mitch Lowe. "We've been overwhelmed with the amount of interest shown in MoviePass these last few months, and the TaskUs partnership is a continued step forward in our customer service capabilities. Improving the customer experience is one of our top priorities as we continue developing as a company. We're thrilled to have Jake Petersen on board to lead our internal customer care initiatives, in addition to managing the TaskUs partnership, as Jake brings a wealth of valuable experience in the field of customer excellence."

Petersen comes to MoviePass having previously worked at TaskUs, where he served as a Senior Manager of Client Services for almost three years. There he was responsible for building and running customer experience operations for a number of hyper-growth companies. Prior to TaskUs, Petersen served as the Head of Professional Support and Acquisition for Houzz, where he helped grow the service team to over 60 members while the company itself grew from 5 to 40 million users. With MoviePass, Petersen will improve and optimize the customer care side of the business by representing the voice of the customer.

"MoviePass has rapidly become one of the most popular subscription services in the nation, and I'm excited to join the team and help them take their customer experience efforts to the next level," said Petersen. "We have a massive opportunity here to create something special within the entertainment industry."

"TaskUs is proud to partner with MoviePass, a company that shares our passion for delivering exceptional experiences to customers. We are jointly focused on improving MoviePass' customer experience operations and began the partnership with a deep dive into process and tools optimization. Going forward, we hope to expand and improve customer service through improved data insights on contacts, self-help strategies and channel optimization," said TaskUs' VP of Consulting, Nikkole Shamsuddin. "We are committed to delivering the highest quality of service across email, chat, phone and social support channels to enable a truly omnichannel experience for customers.

In the six months since MoviePass announced its $9.95/month unlimited subscription, the service has experienced significant subscriber growth and currently serves over two million subscribers. In addition to the $9.95/month unlimited plan, MoviePass also offers a one-time-fee annual subscription plan amounting to a monthly fee of $7.95. By partnering with TaskUs and hiring Petersen, MoviePass aims to enhance their focus on the customer experience, continuing to ensure that the company is as devoted to its customers as the customers are to MoviePass.

About Helios and Matheson

Helios and Matheson Analytics Inc. (HMNY) is a provider of information technology services and solutions, offering a range of technology platforms focusing on big data, artificial intelligence, business intelligence, social listening, and consumer-centric technology. HMNY owns a majority interest in MoviePass Inc., the nation's premier movie-theater subscription service. HMNY's holdings include RedZone Map™, a safety and navigation app for iOS and Android users, and a community-based ecosystem that features a socially empowered safety map app that enhances mobile GPS navigation using advanced proprietary technology. HMNY is headquartered in New York, NY and listed on the Nasdaq Capital Market under the symbol HMNY. For more information, visit us at www.hmny.com.

About MoviePass

MoviePass Inc. is a technology company dedicated to enhancing the exploration of cinema. As the nation's premier movie-theater subscription service, MoviePass provides film enthusiasts the ability to attend up to one movie per day for a low subscription price. The service, now accepted at more than 91% of theaters across the United States, is the nation's largest theater network. For more information, visit www.moviepass.com.

About TaskUs

TaskUs provides next-generation customer experience that powers the world's most disruptive companies through the partnership of amazing people and innovative technology. We provide Ridiculously Good strategy and business process outsourcing utilizing revolutionary technology and the best talent to deliver transformational, digital scale. To find out more, visit TaskUs.com.

Cautionary Statement on Forward-looking Information

Certain information in this communication contains "forward-looking statements" about HMNY and MoviePass Inc. ("MoviePass") within the meaning of the Private Securities Litigation Reform Act of 1995 or under Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (collectively, "forward-looking statements"), that may not be based on historical fact, but instead relate to future events. Forward-looking statements are generally identified by words such as "projects," "may," "will," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans," "potential" or similar expressions. Such forward-looking statements include, without limitation, statements regarding MoviePass' business and prospects. Statements regarding future events are based on HMNY's and MoviePass' current expectations and are necessarily subject to associated risks.

Such forward-looking statements are based on a number of assumptions. Although management of HMNY and MoviePass believe that the assumptions made and expectations represented by such statements are reasonable, there can be no assurance that a forward-looking statement contained herein will prove to be accurate. Actual results and developments (including MoviePass' ability to improve customer service through new hires) may differ materially and adversely from those expressed or implied by the forward-looking statements contained herein and even if such actual results and developments are realized or substantially realized, there can be no assurance that they will have the expected consequences or effects.

Risk factors and other material information concerning HMNY and MoviePass are described in HMNY's filings with the SEC, including annual, quarterly, current and periodic reports, information statements and registration statements filed with the SEC. You are cautioned to review such reports and other filings at www.sec.gov.

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