Market Overview

OMAM Announces Plans to Rebrand as BrightSphere Investment Group plc; Stephen H. Belgrad Officially Assumes CEO Role

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OMAM to become BrightSphere Investment Group (BSIG)

OM Asset Management plc (NYSE:OMAM), a global, diversified
multi-boutique asset management company, today announced that it will be
changing its brand name to BrightSphere Investment Group plc, effective
March 26, 2018. In addition, Steve Belgrad, who was named as the
company's next President and Chief Executive Officer on February 1,
officially assumes those roles today.

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20180302005288/en/

"BrightSphere and our new logo dynamically blend energy and innovation
with our commitment to a global, aligned multi-boutique model," said Mr.
Belgrad. "Our logo represents the unique and complementary attributes of
our Affiliates which combine to create a diversified richer whole.
Following the completion of our separation from Old Mutual plc in
November, and our management transition today, this new brand reflects
our evolution to an independent asset management company, focused on our
Affiliates and their clients, and global opportunities for investment
and growth.

"Working together with our high quality Affiliates as BrightSphere
Investment Group, we will continue to evolve and enhance the ways we
support Affiliate growth initiatives and invest for the future, while
diversifying our business through additional investments in boutique
asset management firms," Mr. Belgrad continued. "Our business is well
positioned to execute on a range of opportunities in the global
investment marketplace, and I am honored to lead our team at the Center
as we work to create long-term value for our shareholders."

On March 26, as part of the rebranding process, the company's New York
Stock Exchange ticker will change to BSIG from OMAM. In addition, its
CUSIP will become G1644T109. OMAM's debt issues will also assume new
tickers: the 5.125% Notes Due 2031 will change to BSA from OMAA and the
4.800% Notes due 2026 will change to BSIG 26 from OMAM 26.

Also on March 26, the BrightSphere Investment Group corporate website
will become www.bsig.com
and the company's email will shift to @bsig.com.

About OMAM

OMAM is a global, multi-boutique asset management company with
approximately $243 billion of assets under management as of December 31,
2017. Its diverse Affiliates offer leading, alpha generating investment
products to investors around the world. OMAM's partnership approach,
which includes equity ownership at the Affiliate level and a profit
sharing relationship between OMAM and its Affiliates, aligns the
interests of the company and its Affiliates to work collaboratively in
accelerating their growth. OMAM's business model combines the investment
talent, entrepreneurialism, focus and creativity of leading asset
management boutiques with the resources and capabilities of a larger
firm. For more information about OMAM, please visit the company's
website at www.omam.com.

OMAM-201821.2

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