Market Overview

24 HOUR FITNESS Introduces Free Guest Fridays in March


Workout with Friends to Help Reboot Your New Year's Fitness

Because there's nothing quite like working out with friends to help stay
motivated and on track, 24 Hour Fitness is introducing Free Guest
for the month of March. Everyone throughout the country
(must be at least 18 years of age and above or 12 years of age with
parent) can now visit any of the over 420 24 Hour Fitness®
clubs throughout the U.S. to try Zumba, BODYPUMP or a cycle class, play
basketball or swim laps, among many other amazing possibilities. It's
the perfect way to reboot New Year's Fitness Resolutions and a terrific
way to kick off a great weekend.

"At 24 Hour Fitness, we're committed to improving lives through fitness,
so we're making Friday even better with Free Guest Fridays
in March at every club in the U.S.," said Troy Croghan, Senior Vice
President, Club Operations, 24 Hour Fitness. "We know from experience
that staying motivated and committed to your goals takes effort.
Research confirms that positive social connections can improve your
health and working out with others helps with accountability as well.
Free Guest Fridays are the best way to regain the workout momentum you
began in January and to recruit friends to begin their own fitness
journeys too. I can't think of a better, more energetic, way to kick
start a weekend."

Guests can download a free pass from the 24 Hour Fitness website
or walk into a nearby club to get all the details. Offer available in
clubs each Friday in March: March 2, 9, 16, 23 and 30.

About 24 Hour Fitness

As an industry leader for more than 30 years, 24 Hour Fitness changes
lives every day through fitness. Conveniently located clubs, furnished
with a wide variety of strength, cardio and functional training
equipment, are the perfect environment for fitness professionals to
deliver dynamic personal and group training programs. GX24®
and cycle studios feature a popular array of live studio classes
included with membership. Combined with a welcoming community, the
compelling TV and magazine content of 24Life™, Fit:Perks®
Rewards and the innovative 24GO™ app, there are a multitude of offerings
to engage and inspire every member to lead a full and healthy life both
inside and outside of the club. Opening new clubs on average at the
brisk pace of one every few weeks, 24 Hour Fitness is headquartered in
San Ramon, CA and serves nearly 4 million members in over 420 clubs

To learn more about us and to find the club nearest you, visit

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