Market Overview

ThirdChannel Selects New Vice President of Sales

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Former IBM Sales Leader to Expand Footprint of ThirdChannel's Retail
Intelligence Platform

ThirdChannel,
the retail intelligence platform that reveals retail execution issues in
stores and generates action plans to allocate resources where there's
opportunity to drive higher sales, today announced the appointment of
Tom Morris as Vice President of Sales. In the wake of strong momentum
and upcoming enhancements to ThirdChannel's retail intelligence
platform, Tom will be responsible for growing revenue and the platform's
reach within existing and new markets.

"We're excited to welcome Tom to the ThirdChannel team, as we continue
our mission to help brands and retailers navigate the changes to
physical stores that are driving a renaissance in the industry," said
Gina Ashe, CEO, ThirdChannel. "As VP of sales, Tom will grow
ThirdChannel's Sales and Customer Success teams, and build out our sales
infrastructure to support planned growth. His background at IBM and
other companies selling technology to manage the retail experience for
consumers will be a key asset as we help more brands and retailers to
unlock sales potential in stores."

Tom brings more than a decade of experience in eCommerce and enterprise
software industry sales. He joins ThirdChannel from IBM Tealeaf, where
he held a range of sales leadership positions, most recently serving as
worldwide sales leader and North American market executive of global
technology services. While there, Tom managed operations of an
organization of more than $200 million per year, helping to increase new
sales growth by 122 percent year-over-year, while cutting cost of sales
by 30 percent. Throughout his career, Tom has also held leadership
positions in sales at SAP SuccessFactors, webMethods/Software AG, United
Devices and others.

"I'm proud to be joining the ThirdChannel team, as we usher physical
retail into the digital era," said Tom Morris, VP of sales,
ThirdChannel. "Physical retail revenue is booming, but if brands and
retailers want to deliver a personalized, positive shopping experience,
they need access to the real-time data, tracking and analytics that
companies enjoy with eCommerce. ThirdChannel is leading the pack when it
comes to offering a holistic view of sales and on-the-ground data, and
I'm excited to expose more retailers and brands to the kinds of
data-driven insights that are needed to solve store compliance issues
and improve sales."

About ThirdChannel

ThirdChannel is the platform that the world's leading manufacturing
brands and retailers use to see in real time what's happening — or
should be happening — with products on the ground in thousands of
stores, and generates action plans to drive higher sales. The Web-based
platform integrates real-time data from multiple sources, which include
the field team, POS, inventory, foot traffic, shopper profile, and more
to proactively reveal in which stores brands should focus their limited
resources. By providing this unique real-time visibility, a brand can
dramatically decrease the resources required to service their retail
distribution stores, while improving the year over year performance in
their most important stores.

ThirdChannel's system guides field team efforts to optimize stores and
unlock sales potential, quantifying results with measurable ROI. Don't
have a field team? ThirdChannel matches an exclusive, on-brand force for
brands and retailers to flex up presence in stores. The combination of
powerful cloud-based analytics with on-the-ground observations from
brand-immersed field teams delivers the full solution that retail and
brand executives need. To learn more, visit thirdchannel.com,
read our blog Mind
the Store
, or follow us on Twitter @ThirdChannel3C.

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