CarStory Market Reports Available to 2,500 FordDirect Dealers to Instantly Merchandise Inventory with Industry's Best Vehicle Analytics

AI-Driven Insights Drive Customer Engagement and Conversion on Dealer Websites

CarStory, Vast's automotive AI platform, today announced that its CarStory Market Reports for used vehicles are available to all Ford and Lincoln dealers with a FordDirect website at no charge. This partnership provides Ford and Lincoln dealers with the opportunity to tap into CarStory's proprietary vehicle and market analytics tool to help price and market used vehicles.

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FordDirect and CarStory partnership (Photo: Business Wire)

CarStory Market Reports use advanced AI and analytics to best position used vehicles in local markets to sell. Using the industry's largest set of inventory and shopper insights, Market Reports are the most advanced way for dealers to connect visitors with the vehicles they want. Analyzing shopper behavior and the local market, CarStory provides used vehicle information to help buyers to make purchase decisions.

"Dealers need the most innovative tools to stay competitive in the crowded market," said Chad Bockius, CPO, CarStory. "There's just too much data out there to stick with the old ways. Shopping behavior is changing with the proliferation of mobile-first and consumers want answers, not just more information. We are excited to partner with FordDirect to give dealers the analytics they need to turn browsers into buyers."

Over 10,000 franchise and independent dealers, including OEMs and automotive marketplaces currently use Market Reports. By adopting this tool, FordDirect joins Volkswagen, Hyundai and others in taking the next step to enhance the online vehicle shopping experience.

For more information, or to sign up, please visit: carstory.ai/ford-direct.

About CarStory

Powered by the industry's largest database of inventory and shopper insights, CarStory uses artificial intelligence (AI) and machine learning to help both consumers and dealers make confident decisions. With a network of over 10,000 dealers nationwide, and touching over 15 million consumers a month, CarStory is the leading automotive analytics platform in the industry.

About Vast

Vast is the leader in Automotive Vertical AI for automotive industry, applying domain knowledge, expertise and content to service customer-acquisition, vehicle sales and data analysis. Vast's auto platform, CarStory, supports a number of products including CarStory Market Reports and CarStory.com. Founded in 2005, Vast is the premier provider of automotive big data solutions for the largest brands in automotive. Learn more at vast.com.

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