Market Overview

"THE BET SOCIAL AWARDS" Owned Social

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RISING AS THE #1 MOST SOCIAL CABLE SPECIAL OF FEBRUARY 2018*

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THE INAUGURAL AWARDS SHOW IS NOW THE #1 CABLE SPECIAL OF CY18 AMONG
AFRICAN-AMERICAN MILLENIALS 18-34**

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THE BET IT GIRLS' PARTICIPATION AT "THE BET SOCIAL AWARDS" WEEKEND
GARNERED A TOTAL 133.4MM IMPRESSION ACROSS
TWITTER AND INSTAGRAM***

The live premiere of the "THE BET SOCIAL AWARDS" on
Sunday, February 11 owned social, with over 16 million impressions on
Facebook, Twitter and Instagram. Rising as the #1 most social cable
special of February 2018, the inaugural awards show had the millennial
audience on lock on all screens making it the #1 cable special of CY 18
for African-American millennials 18-34**. Additionally, "THE BET
SOCIAL AWARDS"
garnered 2.2MM video views across BET's social
platforms.* Hosted by Michael Blackson "THE BET SOCIAL AWARDS" delivered
a night packed with thrilling performances and unforgettable moments
from Erykah Badu, Tony Rock, Justin Combs, Amanda Seales, DC Young
Fly, Reginae Carter, YFN Lucci, Symone Sanders, Kash Doll, Blame it on
Kway, Lala SizaHands,
Amara La Negra, Jess Hilarious and many
more. Executive produced by Mike Epps, this first-of-its-kind
awards show celebrated all things social media over the past year.

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20180214006376/en/

The BET Social Awards host Michael Blackson hits the stage at Tyler Perry Studio on February 11, 201 ...

The BET Social Awards host Michael Blackson hits the stage at Tyler Perry Studio on February 11, 2018 in Atlanta, Georgia. (Photo by Bennett Raglin/Getty Images for BET)

The high-energy social media celebration was a top trending topic for
the entirety of the show surging on all social media platforms. The BET
It Girls:
Jasmine Luv, Leomie Anderson, Sandra
Lambeck
and Jasmin Brown gave viewers and all-access pass to "THE
BET SOCIAL AWARDS
" weekend garnering a total of 133.4MM
Impressions across Twitter and Instagram***. The BET It Girls took
their followers into ultimate VIP adventures through Atlanta culminating
with a full 360 degree Facebook LIVE look at "THE BET SOCIAL AWARDS".
Additionally, after Amanda Seale's #BlackGirlMagic spoken word
performance, there was a 257% spike in searches for "Black Girl Magic"
on Google and Youtube.com.

On Desktop and Mobile web, "THE BET SOCIAL AWARDS" gained +179%
growth in Video Views vs. same time period last year. Including the BET
App and OTT, Video Views experienced a +84% increase vs. same time
period last year. (Source: Adobe Analytics, Social Awards, Same Day
(Sunday): 2/11/18 vs. 2/12/17).

In case you missed the show or a few seconds during the LIVE telecast
due to equipment failure that got quickly resolved, watch all the must
see moments now at BET.com/Social
and on social platforms by following the hashtag #BETSocialAwards.

For a list of winners, performances and must-see moments visit www.bet.com/Social.
Join the conversation on all social media platforms by using the
hashtag: #BETSocialAwards.

Produced by BET Networks, "THE BET SOCIAL AWARDS" was executive
produced by Mike Epps, Kyra Robinson and Eric Conte.

*(Source: Tubular Labs and Twitter Analytics, published videos
2/10-2/13/18)

**(Source: Linear- Nielsen. Live + Same Day. Measurement Period(s):
CY18: 1/1/18-2/11/18 and BET Social Awards'18 premiere on 2/11/18 (vs.
Prior 4 Weeks). Specials stat includes specials only. Ranked on
Impressions (000)s. | Social- Nielsen Social Content Ratings. Specials
only. 2017-18 Season (9/25/17-2/11/18). Ranked on Total Social Media
Interactions.)

***(source: Obvious.ly. Twitter + Instagram Campaign over 4-day period:
2/9-2/12/18).

ABOUT BET NETWORKS

BET Networks, a subsidiary of Viacom Inc. (NASDAQ:VIA, VIA.B )), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel is in nearly 85 million households and can be
seen in the United States, Canada, the Caribbean, the United Kingdom,
sub-Saharan Africa, France and South Korea. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; BET HER (formerly CENTRIC), a
24-hour entertainment network targeting the African-American woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET's growing festival business; BET Mobile,
which provides ringtones, games and video content for wireless devices;
and BET International, which operates BET Networks around the globe.

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