Market Overview

George Weston Foods Taps SnapLogic to Automate and Optimize Business Operations

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Rapid Cloud App Integration Enables Leading Australian and New
Zealand Food Manufacturer to Strengthen Market Presence

SnapLogic,
the leader in self-service application and data integration, today
announced its selection as the preferred integration vendor for leading
Australian- and New Zealand-based food manufacturer George Weston Foods.
With the SnapLogic Enterprise
Integration Cloud
, George Weston Foods will automate and streamline
operational reporting to various business lines supported by corporate
IT, while simultaneously enabling greater visibility into customer data.

George Weston Foods analyzes hundreds of thousands of data sets to
streamline its supply chain and provide customers with fresh,
high-quality products each day. However, consolidating,
cross-referencing and achieving consistency in data has historically
been a challenge. Previously, users from different teams would use the
same sets of data and analyze them through Excel but produce varied
outcomes.

With its speed, ease-of-execution and top-class customer support
service, the SnapLogic Enterprise Integration Cloud allows George Weston
Foods to seamlessly align its supply chain and manufacturing operations
to meet sales projections, accurately measure revenues and mitigate
potential losses. George Weston Foods can now export and move data from
SAP BW, Salesforce.com and other applications into Amazon Redshift and
Amazon S3. Business users can then quickly pull data from Amazon
Redshift into Tableau to build reports ranging from sales and finance to
operations and supply chain metrics.

"We consulted with leading industry analyst firms to determine vendors
that wouldn't require an investment in hardware or headcount to manage
the integrations of our shifting hybrid IT environment of cloud and
on-premises applications," said Stephen Mackay, solutions architect at
George Weston Foods. "We have a lean IT team from an operational
perspective, so we needed to have a solution that was affordable, agile
and easily adoptable — SnapLogic was the only solution that checked off
all those requirements. We're confident we now have the right partner to
scale with us as we continue to grow."

With SnapLogic, George Weston Foods has dramatically reduced the time
needed to build integrations and deliver data to business groups across
the company. Business teams can now draw data from a centralized
application to confidently make business decisions with accurate data
reports.

While simple integrations, such as connecting SAP and Salesforce.com,
historically took weeks to develop, the time to integrate with SnapLogic
was reduced down to days. Mr. Mackay and the team at George Weston Foods
were able to provide the business with data and records three times
faster than what it would previously take. Over 10 percent of business
users, or about 350 people, rely on data pushed through SnapLogic to
create rich data visualizations and reports.

About George Weston Foods

George Weston Foods is a wholly owned subsidiary of Associated British
Foods Plc - one of the world's leading food companies. George Weston
Foods has been operating for over 50 years and has grown to become one
of Australia and New Zealand's largest food manufacturers, employing
around 6,500 employees across 60 sites. George Weston Foods is
structured into four businesses in Australia and New Zealand. These
businesses, including Tip Top, Don, Mauri and Jasol, are responsible for
a range of activities including innovating, manufacturing, marketing,
selling and distributing products.

About SnapLogic

SnapLogic is the leader in self-service integration. The company's
Enterprise Integration Cloud makes it fast and easy to connect
applications, data, APIs, and things. Hundreds of Global 2000 customers
— including Adobe, AstraZeneca, Box, GameStop, Verizon, and Wendy's —
rely on SnapLogic to automate business processes, accelerate analytics,
and drive digital transformation. SnapLogic was founded by data industry
veteran Gaurav Dhillon and is backed by blue-chip investors including
Andreessen Horowitz, Capital One, Ignition Partners, Microsoft, Triangle
Peak Partners, and Vitruvian Partners. Learn more at snaplogic.com.

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