Market Overview

Osram Launches Digital Lighting Systems Blog Providing Insights into Smart Lighting Solutions, Emerging Smart Building Applications and IoT

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Osram,
a global high-tech lighting company, today announced the launch of its
Digital Lighting Systems
blog,
which will serve as a resource to guide discussions on the latest trends
and technologies in the smart lighting and emerging smart building
applications market. This market is expected to reach more than $48
billion by 2022. The Osram Digital Lighting Systems blog can be found at
info.osram.us/blog,
where readers can subscribe or follow the blog via Osram's social media
channels.

The Digital Lighting Systems blog will share the latest technology and
application insights from Osram and industry subject matter experts that
impact commercial real estate, including smart lighting, space
optimization, asset tracking, proximity marketing in retail, and other
emerging smart building applications. Additionally, the blog will
discuss the latest enabling technologies and characteristics defining
the Internet of Things (IoT) infrastructure, as well as showcase
examples of how technology solutions are adding value in commercial
office, medical, education, warehouse and retail facilities.

"As an industry leader, we want to share with customers and others our
expertise, as well as timely insights into the latest trends and
technologies in the rapidly evolving smart building market," said Tom
Shottes, Head of Digital Lighting Systems, Osram Americas Region. "We
are in frequent conversations with both current and potential customers
as they explore IoT and connected building technologies, so we know what
questions they're asking, what their needs are. As we continue to build
out solutions to meet those needs, we also will continue to provide
valuable information on this blog, which will serve as a meaningful
resource to help further educate our partners and customers as they
approach the adoption of new technologies and trends."

The blog is now live and posts include:

ABOUT OSRAM SYLVANIA
OSRAM SYLVANIA is part of OSRAM
Americas, a group of OSRAM companies located in North and South
America. As a leader in lighting solutions and services specializing in
innovative design and energy-saving technology, the company sells
products under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The
portfolio ranges from high-tech applications based on semiconductor
technology, such as infrared or laser lighting, to smart and connected
lighting solutions in buildings and cities. The OSRAM SYLVANIA and OSRAM
Americas regional headquarters is located in Wilmington,
Massachusetts. For more information, visit www.osram-americas.com
or follow us on Facebook and Twitter.

ABOUT OSRAM
OSRAM, based in Munich, is a global leading
lighting manufacturer with a history dating back more than 100 years.
The portfolio ranges from high-tech applications based on semiconductor
technology, such as infrared or laser lighting, to smart and connected
lighting solutions in buildings and cities. OSRAM had around 33,000
employees worldwide at the end of fiscal 2015 (September 30) and
generated revenue of almost €5.6 billion in that fiscal year. The
company is listed on the stock exchanges in Frankfurt and Munich (ISIN:
DE000LED4000; WKN: LED 400; trading symbol: OSR). Additional information
can be found at www.osram.com.

OSRAM is a registered trademark of OSRAM GmbH.
ENCELIUM is a
registered trademark of OSRAM SYLVANIA Inc.
All other trademarks
are those of their respective owners.

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