Market Overview

Telaria Announces Interoperability with AWS Elemental MediaTailor To Monetize Delivery of Premium Connected TV Content


Telaria Inc., (NYSE:TLRA), a leading video monetization software
company, today announces interoperability of the Telaria solution with
Amazon Web Services (AWS) to power server-side insertion for streaming
video advertisements using AWS Elemental MediaTailor from AWS Media

Video providers need a scalable and cost-effective way to convert and
package streaming video content into various formats and, through the
use of advertisements, monetize this content. To maximize returns, they
also need to target and tailor advertising for viewers and to measure
audience engagement.

Telaria's interoperability with AWS Elemental MediaTailor provides
secure, scalable, reliable solutions for the monetization of Connected
TV (CTV) video content. The resulting advertisements are better
monetized, maintain video quality that consistently matches the primary
content, and are simple to manage across multi-platform environments.

AWS Media Services are cloud-based services with pay-as-you-go pricing
which provide customers the capability to ingest, process, package, and
deliver video content at scale. AWS Elemental MediaTailor is a
personalization and monetization service that makes it easy to serve
video with targeted ads to end users while maintaining broadcast
quality-of-service for multiscreen video applications.

"We are excited to announce interoperability with AWS Elemental
MediaTailor to bring leading technology and services to our clients. CTV
in particular, has challenging requirements around latency and quality
of ads, both of which are well met with our joint solution, and further
help publishers who look to maximize monetization across their range of
content," said Rama Roberts, VP of Engineering for Telaria.

Telaria builds the software to monetize mobile, desktop, and CTV video
inventory with greater speed, control, and transparency.

About Telaria
Telaria (NYSE:TLRA), is a leading independent
data-driven software solution built to monetize and manage premium video
inventory with the greatest speed, control, and transparency, wherever
and however audiences are watching.

View Comments and Join the Discussion!