Market Overview

CitiDirect BE® Ranked #1 Globally in Greenwich Associates Digital Banking Benchmarking Study


Citi Awarded Top Ranking for Twelfth Consecutive Year

CitiDirect BE®, Citi's institutional online banking platform has been
ranked # 1 in the 2017 Greenwich Associates Digital Banking Benchmarking
study for the twelfth consecutive year. The study assesses "Best of
Breed" features and functionality among online, mobile and direct
integration channels that differentiate treasury and cash management
providers globally.

This year, Citi was the only bank to be recognized with the global #1
ranking with CitiDirect BE placing first in North America, Asia and
Europe among a peer group of global and regional competitors. CitiDirect
BE received the highest rating in the study across 32 categories,

  • Usability/Ease of Use
  • Portal Features
  • CitiConnect solutions including APIs/ERP/SWIFT connectivity
  • Online Help/Support
  • Off-line Customer Service/Support
  • Client Onboarding
  • User Administration/Entitlements/Authentication
  • Availability/Functionality by Country
  • Cross-Product Integration – Cash Management Product / Services
  • Integrated Payments/Workflow
  • Fraud Prevention/Monitoring
  • User Customization

"On behalf of the team, I am honored that Greenwich Associates has
recognized Citi as #1 in their Digital Banking Benchmarking Study. At
Citi we are focused on innovation across the entire suite of Treasury
and Trade Solutions to simplify the entire client journey across our
network," said Tapodyuti Bose, Global Head of Channel and Enterprise
Services, Citi's Treasury and Trade Solutions. "We continue to explore
new technologies and approaches based on client feedback and market
trends to enhance the digital banking experience for our clients."

Conducted by Greenwich Associates, an independent research and
consulting firm, the annual study evaluates online and mobile banking
applications and scores them based on over 40 evaluation factors and
over 1,600 sub criteria. The study serves as a barometer of market
trends and development priorities that can provide a forward-view of
next-generation capabilities. Leading banks and non-bank providers are
evaluated in the study annually with the bank group consisting of elite
global and regional peers in the transaction banking industry.

Chris McDonnell, Managing Director at Greenwich Associates and global
manager for the Digital Banking Benchmarking study added, "Digital
experiences are increasingly driving decisions as companies select
banking partners. As Corporate Treasury professionals' expectations
continue to be impacted by digital consumer experiences, Omnichannel
banking capabilities and seamless integration will become increasingly
essential. Citi's digital experiences across online, mobile and tablet,
along with various integration capabilities, offer corporates the
ability to achieve cash management goals and optimize productivity the
way they see best."

The Greenwich Associates study evaluated Citi's institutional online
banking solution set, including CitiDirect BE, CitiDirect BE® Mobile,
CitiDirect BE® Tablet, CitiConnect®, FX Pulse and Liquidity Manager
along with supporting services. Together, these channels process
approximately $4 trillion of payments daily, helping organizations
conduct business in 140 currencies and 160 countries.

With many focused enhancements around simplification and clients' ease
of doing business, CitiDirect BE received the highest rating for Portal
Features, User Customization, User Administration/Entitlements, User
Authentication, Fraud Prevention/Monitoring, Communications within the
Platform, and Site Measurement. Additionally, CitiConnect®, which is
fully integrated with CitiDirect BE, was again recognized for its depth
of functionality and extensive set of product features, all focused on
enabling deep integration with Citi's clients' systems and services.
CitiConnect® is Citi's industry leading connectivity
platform. The CitiConnect® API allows Citi's treasury
services clients to directly connect with Citi to access services using
their own Treasury Workstations or Enterprise Resource Platform (ERP)
providing convenience, potential cost savings, and reduced risk. Citi
supports API based integration across 96 countries, representing one of
the largest API-supported geographies.

Citi Treasury and Trade Solutions (TTS) enables our clients' success by
providing an integrated suite of innovative and tailored cash management
and trade finance services to multinational corporations, financial
institutions and public sector organizations across the globe. Based on
the foundation of the industry's largest proprietary network with
banking licenses in over 90 countries and globally integrated technology
platforms, TTS continues to lead the way in offering the industry's most
comprehensive range of digitally enabled treasury, trade and liquidity
management solutions.

About Citi
Citi, the leading global bank, has approximately
200 million customer accounts and does business in more than 160
countries and jurisdictions. Citi provides consumers, corporations,
governments and institutions with a broad range of financial products
and services, including consumer banking and credit, corporate and
investment banking, securities brokerage, transaction services, and
wealth management. Additional information may be found at
| Twitter: @Citi | YouTube:
| Blog:
| Facebook:
| LinkedIn:

View Comments and Join the Discussion!