Market Overview

Apple Reports First Quarter Results


Revenue and EPS Hit New All-Time Records

Active Installed Base of Devices Reaches 1.3 Billion in January

Apple® today announced financial results for its fiscal 2018 first
quarter ended December 30, 2017. The Company posted quarterly revenue of
$88.3 billion, an increase of 13 percent from the year-ago quarter and
an all-time record, and quarterly earnings per diluted share of $3.89,
up 16 percent, also an all-time record. International sales accounted
for 65 percent of the quarter's revenue.

"We're thrilled to report the biggest quarter in Apple's history, with
broad-based growth that included the highest revenue ever from a new
iPhone lineup. iPhone X surpassed our expectations and has been our
top-selling iPhone every week since it shipped in November," said Tim
Cook, Apple's CEO. "We've also achieved a significant milestone with our
active installed base of devices reaching 1.3 billion in January. That's
an increase of 30 percent in just two years, which is a testament to the
popularity of our products and the loyalty and satisfaction of our

"Thanks to great operational and business performance, we achieved
all-time record profitability during the quarter, with EPS up 16
percent," said Luca Maestri, Apple's CFO. "Cash flow from operations was
very strong at $28.3 billion, and we returned $14.5 billion to investors
through our capital return program."

Apple is providing the following guidance for its fiscal 2018 second

• revenue between $60 billion and $62 billion
• gross margin
between 38 percent and 38.5 percent
• operating expenses between
$7.6 billion and $7.7 billion
• other income/(expense) of $300
• tax rate of approximately 15 percent

Apple's board of directors has declared a cash dividend of $0.63 per
share of the Company's common stock. The dividend is payable on February
15, 2018 to shareholders of record as of the close of business on
February 12, 2018.

Apple will provide live streaming of its Q1 2018 financial results
conference call beginning at 2:00 p.m. PST on February 1, 2018 at
This webcast will also be available for replay for approximately two
weeks thereafter.

This press release contains forward-looking statements, within the
meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include without limitation those about the
Company's estimated revenue, gross margin, operating expenses, other
income/(expense), tax rate, and plans for return of capital. These
statements involve risks and uncertainties, and actual results may
differ. Risks and uncertainties include without limitation: the effect
of global and regional economic conditions on the Company's business,
including effects on purchasing decisions by consumers and businesses;
the ability of the Company to compete in markets that are highly
competitive and subject to rapid technological change; the ability of
the Company to manage frequent product introductions and transitions,
including delivering to the marketplace, and stimulating customer demand
for, new products, services and technological innovations on a timely
basis; the effect that product introductions and transitions, changes in
product pricing and product mix, and increases in component and other
costs could have on the Company's gross margin; the dependency of the
Company on the performance of distributors of the Company's products,
including cellular network carriers and other resellers; the inventory
and other asset risks associated with the Company's need to order, or
commit to order, product components in advance of customer orders; the
continued availability on acceptable terms, or at all, of certain
components, services and new technologies essential to the Company's
business, including components and technologies that may only be
available from sole or limited sources; the dependency of the Company on
manufacturing and logistics services provided by third parties, many of
which are located outside of the U.S. and which may affect the quality,
quantity or cost of products manufactured or services rendered to the
Company; the effect of product and service quality problems on the
Company's financial performance and reputation; the dependency of the
Company on third-party intellectual property and digital content, which
may not be available to the Company on commercially reasonable terms or
at all; the dependency of the Company on support from third-party
software developers to develop and maintain software applications and
services for the Company's products; the impact of unfavorable legal
proceedings, such as a potential finding that the Company has infringed
on the intellectual property rights of others; the impact of changes to
laws and regulations that affect the Company's activities, including the
Company's ability to offer products or services to customers in
different regions; the ability of the Company to manage risks associated
with its international activities, including complying with laws and
regulations affecting the Company's international operations; the
ability of the Company to manage risks associated with the Company's
retail stores; the ability of the Company to manage risks associated
with the Company's investments in new business strategies and
acquisitions; the impact on the Company's business and reputation from
information technology system failures, network disruptions or losses or
unauthorized access to, or release of, confidential information; the
ability of the Company to comply with laws and regulations regarding
data protection; the continued service and availability of key
executives and employees; war, terrorism, public health issues, natural
disasters, and other business interruptions that could disrupt supply or
delivery of, or demand for, the Company's products; financial risks,
including risks relating to currency fluctuations, credit risks and
fluctuations in the market value of the Company's investment portfolio;
and changes in tax rates and exposure to additional tax liabilities.
More information on these risks and other potential factors that could
affect the Company's financial results is included in the Company's
filings with the SEC, including in the "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations" sections of the Company's most recently filed periodic
reports on Form 10-K and Form 10-Q and subsequent filings. The Company
assumes no obligation to update any forward-looking statements or
information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software
platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences
across all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay and iCloud. Apple's more
than 100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (,
or call Apple's Media Helpline at (408) 974-2042.

© 2018 Apple Inc. All rights reserved. Apple and the Apple logo are
trademarks of Apple. Other company and product names may be trademarks
of their respective owners.


Apple Inc.


(In millions, except number of shares which are reflected in
thousands and per share amounts)

Three Months Ended
December 30,
  December 31,
Net sales $ 88,293 $ 78,351
Cost of sales (1) 54,381 48,175
Gross margin 33,912 30,176
Operating expenses:
Research and development (1) 3,407 2,871
Selling, general and administrative (1) 4,231 3,946
Total operating expenses 7,638 6,817
Operating income 26,274 23,359
Other income/(expense), net 756 821
Income before provision for income taxes 27,030 24,180
Provision for income taxes 6,965 6,289
Net income $ 20,065 $ 17,891
Earnings per share:
Basic $ 3.92 $ 3.38
Diluted $ 3.89 $ 3.36
Shares used in computing earnings per share:
Basic 5,112,877 5,298,661
Diluted 5,157,787 5,327,995
Cash dividends declared per share $ 0.63 $ 0.57
(1) Includes share-based compensation expense as follows:
Cost of sales $ 252 $ 229
Research and development $ 646 $ 589
Selling, general and administrative $ 398 $ 438

Apple Inc.


(In millions, except number of shares which are reflected in
thousands and par value)

December 30,
September 30,
Current assets:
Cash and cash equivalents $ 27,491 $ 20,289
Short-term marketable securities 49,662 53,892
Accounts receivable, less allowances of $59 and $58, respectively 23,440 17,874
Inventories 4,421 4,855
Vendor non-trade receivables 27,459 17,799
Other current assets 11,337   13,936  
Total current assets 143,810 128,645
Long-term marketable securities 207,944 194,714
Property, plant and equipment, net 33,679 33,783
Goodwill 5,889 5,717
Acquired intangible assets, net 2,149 2,298
Other non-current assets 13,323   10,162  
Total assets $ 406,794   $ 375,319  
Current liabilities:
Accounts payable $ 62,985 $ 49,049
Accrued expenses 26,281 25,744
Deferred revenue 8,044 7,548
Commercial paper 11,980 11,977
Current portion of long-term debt 6,498   6,496  
Total current liabilities 115,788 100,814
Deferred revenue, non-current 3,131 2,836
Long-term debt 103,922 97,207
Other non-current liabilities 43,754   40,415  
Total liabilities 266,595   241,272  
Commitments and contingencies
Shareholders' equity:
Common stock and additional paid-in capital, $0.00001 par value:
12,600,000 shares authorized; 5,081,651 and 5,126,201 shares issued
and outstanding, respectively
36,447 35,867
Retained earnings 104,593 98,330
Accumulated other comprehensive income/(loss) (841 ) (150 )
Total shareholders' equity 140,199   134,047  
Total liabilities and shareholders' equity $ 406,794   $ 375,319  

Apple Inc.


(In millions)

Three Months Ended
December 30,
  December 31,
Cash and cash equivalents, beginning of the period $ 20,289   $ 20,484  
Operating activities:
Net income 20,065 17,891
Adjustments to reconcile net income to cash generated by operating
Depreciation and amortization 2,745 2,987
Share-based compensation expense 1,296 1,256
Deferred income tax expense/(benefit) (33,737 ) 1,452
Other (11 ) (274 )
Changes in operating assets and liabilities:
Accounts receivable, net (5,570 ) 1,697
Inventories 434 (580 )
Vendor non-trade receivables (9,660 ) (375 )
Other current and non-current assets (197 ) (1,446 )
Accounts payable 14,588 2,460
Deferred revenue 791 42
Other current and non-current liabilities 37,549   2,124  
Cash generated by operating activities 28,293   27,234  
Investing activities:
Purchases of marketable securities (41,272 ) (54,272 )
Proceeds from maturities of marketable securities 14,048 6,525
Proceeds from sales of marketable securities 16,801 32,166
Payments made in connection with business acquisitions, net (173 ) (17 )
Payments for acquisition of property, plant and equipment (2,810 ) (3,334 )
Payments for acquisition of intangible assets (154 ) (86 )
Payments for strategic investments, net (94 )
Other 64   (104 )
Cash used in investing activities (13,590 ) (19,122 )
Financing activities:
Payments for taxes related to net share settlement of equity awards (1,038 ) (629 )
Payments for dividends and dividend equivalents (3,339 ) (3,130 )
Repurchases of common stock (10,095 ) (10,851 )
Proceeds from issuance of term debt, net 6,969
Change in commercial paper, net 2   2,385  
Cash used in financing activities (7,501 ) (12,225 )
Increase/(Decrease) in cash and cash equivalents 7,202   (4,113 )
Cash and cash equivalents, end of the period $ 27,491   $ 16,371  
Supplemental cash flow disclosure:
Cash paid for income taxes, net $ 3,551 $ 3,510
Cash paid for interest $ 623 $ 497
Apple Inc.
Q1 2018 Unaudited Summary Data
(Units in thousands, Revenue in millions)
Q1 2018 Q4 2017 Q1 2017 Sequential Change Year/Year Change
Reportable Segments Revenue Revenue Revenue Revenue Revenue
Americas $35,193 $23,099 $31,968 52% 10%
Europe 21,054 13,009 18,521 62% 14%
Greater China 17,956 9,801 16,233 83% 11%
Japan 7,237 3,858 5,766 88% 26%
Rest of Asia Pacific 6,853 2,812 5,863 144% 17%
Total Apple     $88,293 $52,579 $78,351 68% 13%
Q1 2018 Q4 2017 Q1 2017 Sequential Change Year/Year Change
Product Summary Units Revenue Units Revenue Units Revenue Units Revenue Units Revenue
iPhone (1) 77,316 $61,576 46,677 $28,846 78,290 $54,378 66% 113% - 1% 13%
iPad (1) 13,170 5,862 10,326 4,831 13,081 5,533 28% 21% 1% 6%
Mac (1) 5,112 6,895 5,386 7,170 5,374 7,244 -5% - 4% - 5% - 5%
Services (2) 8,471 8,501 7,172 0% 18%
Other Products (1)(3) 5,489 3,231 4,024 70% 36%
Total Apple     $88,293 $52,579 $78,351 68% 13%



Includes deferrals and amortization of related software upgrade
rights and non-software services.



Includes revenue from Digital Content and Services, AppleCare,
Apple Pay, licensing and other services. Services revenue in the
fourth quarter of 2017 included a favorable one-time adjustment of
$640 million due to a change in estimate based on the availability
of additional supporting information.



Includes sales of Apple TV, Apple Watch, Beats products, iPod
touch and Apple-branded and third-party accessories.

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