Market Overview

BMW Group U.S. Reports January 2018 Sales

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  • BMW Group sales increase 3.5 percent in January 2018.
    • BMW brand sales increase 5 percent.
    • MINI brand sales decrease 5.6 percent.
  • Sales of BMW Group electrified vehicles total 1,145 in January
    2018, accounting for 5.2 percent of vehicles sold in the U.S.

Sales of BMW brand vehicles increased 5 percent in January 2018 for a
total of 19,016 compared to 18,109 vehicles sold in January 2017.

Most notably, the new BMW 5 Series showed strong growth for the seventh
straight month, with 2,456 vehicles sold – nearly 10 percent of which
were the BMW 530e iPerformance plug-in hybrid electric variant. The
all-new BMW X3, which came to market in November, also performed well
with 2,954 vehicles sold.

"Our newest products continue to be very well received by consumers,
which has helped us carry the momentum that we created in 2017 into 2018
and given us a great start to the New Year," said Bernhard Kuhnt,
President and CEO, BMW of North America. "We have many new products to
launch in 2018, starting with the first-ever, and much anticipated BMW
X2 which will begin appearing on showroom floors later this month for
its sales debut in early March."

MINI Brand Sales

For January, MINI USA reported 2,937 vehicles sold, a decrease of 5.6
percent from the 3,110 sold in the same month a year ago.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported
January sales of 21,953 vehicles, an increase of 3.5 percent from the
21,219 vehicles sold in the same month a year ago.

BMW Group Electrified Vehicle Sales

Electric and plug-in hybrid electric vehicles sales totaled 1,145
vehicles, accounting for 5.2 percent of BMW Group vehicles sales in
January.

BMW currently offers six electrified models in the U.S., including the
BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e,
BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI
Countryman plug-in-hybrid electric vehicle.

   
Vehicle Sales BMW of North America, LLC, January 2018
                         
  Jan. 2018  

Jan. 2017

  %   YTD Jan. 2018 YTD Jan. 2017 %
i3 382 382 0.0% 382 382 0.0%
i8 32 50 -36.0% 32 50 -36.0%
2 Series 640 658 -2.7% 640 658 -2.7%
3 Series 4,551 4,032 12.9% 4,551 4,032 12.9%
4 Series 1,585 1,944 -18.5% 1,585 1,944 -18.5%
5 Series 2,456 749 227.9% 2,456 749 227.9%
6 Series 223 258 -13.6% 223 258 -13.6%
7 Series 362 545 -33.6% 362 545 -33.6%
Z4 2 70 -97.1% 2 70 -97.1%
X1 1,677 2,351 -28.7% 1,677 2,351 -28.7%
BMW passenger cars 11,910 11,039 7.9% 11,910 11,039 7.9%
X3 2,954 3,154 -6.3% 2,954 3,154 -6.3%
X4 387 211 83.4% 387 211 83.4%
X5 3,230 3,276 -1.4% 3,230 3,276 -1.4%
X6 535 429 24.7% 535 429 24.7%
BMW light trucks 7,106 7,070 0.5% 7,106 7,070 0.5%
BMW brand   19,016   18,109   5.0%   19,016   18,109   5.0%
Cooper /S Hardtop 2 Door 645 656 -1.7% 645 656 -1.7%
Cooper /S Hardtop 4 Door 368 473 -22.2% 368 473 -22.2%
Cooper /S Convertible 201 270 -25.6% 201 270 -25.6%
Cooper /S Clubman 238 588 -59.5% 238 588 -59.5%
Coupe 0 0 0.0% 0 0 0.0%
Roadster 0 0 0.0% 0 0 0.0%
Countryman 1,485 1,122 32.4% 1,485 1,122 32.4%
Paceman 0 1 -100.0% 0 1 -100.0%
MINI brand   2,937   3,110   -5.6%   2,937   3,110   -5.6%
TOTAL BMW of North America, LLC   21,953   21,219   3.5%   21,953   21,219   3.5%
 

BMW Pre-Owned Vehicles

  • In January, BMW Certified Pre-Owned sold 9,113 vehicles, a decrease of
    10.7 percent from January 2017.
  • Total BMW Pre-Owned sold 16,970 vehicles, a decrease of 6.9 percent
    from January 2017.

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 718 vehicles in January, a decrease of
    15.6 percent from January 2017.
  • Total MINI Pre-Owned sold 2,039 vehicles in January, a decrease of 6.8
    percent from January 2017.

BMW Group In America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; Designworks, a strategic design consultancy based
in California; technology offices in Silicon Valley, Chicago and various
other operations throughout the country. BMW Manufacturing Co., LLC in
South Carolina is part of BMW Group's global manufacturing network and
is the manufacturing plant for all X5 and X3 Sports Activity Vehicles
and X6 and X4 Sports Activity Coupes. The BMW Group sales organization
is represented in the U.S. through networks of 344 BMW passenger car and
BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127
MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in
the USA is available to journalists on-line at www.bmwusanews.com
and www.press.bmwna.com.

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