Market Overview

Mitsubishi Motors Reports January 2018 Sales up over 30 Percent

  • Best January sales since 2007
  • Outlander up 78.9 percent; Outlander Sport up 69.8 percent
  • Outlander Plug-In Hybrid Electric Vehicle (PHEV) arrives in

Motors North America, Inc.
(MMNA) reported January 2018 sales of
8,480 units sold, up 31.3 percent over January 2017. Coming off a strong
sales year in 2017 where Mitsubishi Motors was the fastest-growing
non-luxury brand in the U.S.*, it posted its best January sales since

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2018 Mitsubishi Outlander (Photo: Business Wire)

2018 Mitsubishi Outlander (Photo: Business Wire)

Mitsubishi's sales surge in January was led by its family of CUVs, which
posted sales gains of 82.1 percent. Outlander sales were up a
significant 78.9 percent with 3,020 units sold. Outlander Sport recorded
sales of 3,379, up 69.8 percent over last January. The environmentally
friendly all-new 2018 Outlander PHEV, a halo to the brand, began
shipping in December and is making its way to dealerships across the

"The brand had a tremendous year in 2017 and led the industry
(non-luxury brands) in growth, but our goals are set much higher, and we
are not resting on our recent success. As January shows, we are poised
for a very strong 2018 and have the right products to achieve our
targets," said Don Swearingen, executive vice president and chief
operating officer, MMNA. "The Mitsubishi CUV family of Outlander Sport,
Outlander and Outlander PHEV offer consumers in every walk of life a
vehicle to meet their needs."

For more information on Mitsubishi Motors, please visit

        January       YTD
        2018       2017       2018       2017
Mirage       1103       1311       1103       1311
Lancer       678       1468       678       1468
Outlander Sport       3379       1990       3379       1990
Outlander       3020       1688       3020       1688
Outlander PHEV       300       0       300       0
Total       8480       6457       8480       6457

* Wards Auto December 2017 U.S. Light Vehicle Industry Sales Report

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc. (MMNA) is responsible for all
research and development, marketing, and sales for Mitsubishi Motors in
the United States. MMNA sells sedans and crossovers/SUVs through a
network of approximately 360 dealers. MMNA is leading the way in the
development of highly efficient, affordably priced new gasoline-powered
automobiles while using its industry-leading knowledge in battery
electric vehicles to develop future EV and PHEV models. Mitsubishi has
been producing cars for over 100 years. For more information, contact
the Mitsubishi Motors News Bureau at (888) 560-6672 or visit

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