Market Overview

Gillette Venus Introduces New Hair Removal Innovations to Its Award-Winning Portfolio


Gillette Venus launches three new hair removal tools, including the
brand's first for-women razor with a metal handle

As the world's #1 shaving brand for women, Gillette Venus understands
that each woman's passion is unique, and so are the tools and beauty
routines that help them feel their most confident and ready to dive into
life. That's why the brand is releasing three new products to bring
women additional hair removal methods for their head to toe needs ---
wherever and whenever they choose to remove hair. Venus is introducing
its newest technology and innovation to expand its portfolio with the
launch of Venus Platinum Extra Smooth, Venus Face Perfection, and Venus
Bikini Precision. To celebrate the launch, Venus is thrilled to partner
with Cassie De Pecol, the first woman on record to travel to every
sovereign nation in the world.

This press release features multimedia. View the full release here:

The Venus Platinum Extra Smooth boosts control with an ergonomic metal handle for incredible control ...

The Venus Platinum Extra Smooth boosts control with an ergonomic metal handle for incredible control and precision shaving in the shower and bath. (Photo: Business Wire)

Gillette Venus is inspired by women's strength to challenge themselves
and pursue whatever drives them most – professionally, physically, and
socially. Not all women want to or have to remove hair, but for many
it's a personal preference that helps them feel a little more confident
and comfortable. With this launch and partnership, Gillette Venus wants
to give women the tools and encouragement to help them feel their best
and make the most of every moment.

"We know through talking to women all over the world that even something
as small as having smooth skin can really help give that extra boost of
confidence," says Anthony van Dijk, Associate Brand Director, North
America Gillette Venus. "Ever since 2001 with our introduction of the
first razor designed especially for women, Gillette Venus has been
working to continually raise the bar for women's hair removal. Venus
Platinum Extra Smooth, Venus Face Perfection, and Venus Bikini Precision
were all designed with our latest innovations in hair removal so that
women can enjoy smooth skin quickly, conveniently and efficiently."

The newest additions to the Gillette Venus product line include the
Venus Platinum Extra Smooth Razor, the brand's first razor with a satin
chrome finish designed to bring women a more premium shaving experience;
Venus Face Perfection, created to remove unwanted facial hair; and Venus
Bikini Precision, a slim handheld device for trimming and shaping bikini

Gillette Venus Platinum Extra Smooth

  • Advanced blade technology, including 5 diamond-like coated blades for
    low-cutting force
  • Designed-for-women, ergonomic handle allows for incredible control and
    precision shaving in shower and bath
  • New metal handle boosts control with strength, durability,
    cleanliness, and beautiful design
  • 360-degree ribbon of moisture surround blades to provide premium glide
    technology, comfort, and protection

Gillette Venus Face Perfection

  • Sleek, compact design for absolute precision on delicate areas such as
    chin, upper lip, forehead and eyebrows
  • Removes unwanted hair from the root for up to 4 weeks of long-lasting,
    smooth skin
  • With 10,000 plucking motions per minute, it is much more thorough and
    considerably faster than tweezers
  • Extra slim head with 10 micro-openings to gently capture even the
    finest hairs, down to 0.02 mm
  • Easy-to-flip switch to quickly change the rotation from left to right
    and catch the hair against growth direction
  • Battery-powered for a smooth skin anytime anywhere

Gillette Venus Bikini Precision

  • The 90-degree angle-head gives you maximum visibility in your bikini
    hair removal to maneuver around every contour with ease
  • Sleek and compact design handles like a pen giving total precision and
  • High-precision head with rounded tips make detailed styling around
    bikini lines precise and gentle
  • Clip the 5mm comb onto the trimmer head to precisely trim your hair to
    a uniform length
  • Battery powered for bikini ready skin anytime, anywhere

Availability & Pricing:

  • The Venus Platinum Extra Smooth, Venus Face Perfection, and Venus
    Bikini Precision are available at food, drug, mass merchandise stores,
    and online retailers.
  • The suggested retail price of the Venus Platinum Extra Smooth shaving
    system, which includes 1 razor + 2 blade refills is approximately
    $8.99 - $12.99 MSRP. The suggested retail price of the Venus Face
    Perfection is $34.99 MSRP. The suggested retail price of the Venus
    Bikini Precision is approximately $19.99 MSRP. Please Note: Pricing is
    at the sole discretion of the retailers.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK- II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
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