Market Overview

Consumer Bee-ware! New Independent Study Shows Some Manuka Honey Brands Mislead Consumers About the Potency & Authenticity of Their Products

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Calabasas, CA, January 24, 2018 --(PR.com)-- A brand new study conducted by England's respected Fera Science Limited – a century-old international center for interdisciplinary investigation and problem solving spanning the realms of plant and bee health, crop protection, sustainable agriculture, food and chemical safety in the environment – reveals that some Manuka Honey brands routinely mislead consumers and fail to meet New Zealand's exacting manufacturing standards.

Central to the new study was testing each product's levels of methylglyoxal (MG) - the naturally-occurring antibacterial-rich property that sets Manuka Honey apart from traditional honeys. Since only Manuka Honey contains MG levels ranging from 100-800 mg/kg (with other honeys falling in the 0-5mg/kg range), the presence of high MG numbers along with an all-important UMF (Unique Manuka Factor) designation ensures that a given product is in fact genuine, antibacterial-rich Manuka Honey.

Buyer Bee-ware!

Unfortunately, as the new Fera Science study shows, some of the top Manuka Honey products currently contain far lower MG levels than their labels would suggest. Among the recent study's findings:

Wedderspoon KFactor 16 - Found to have very low levels of the chemicals which give Manuka its unique properties with an MG level of about 45. What's more, Wedderspoon – along with several other brands – attempts to validate the purity and effectiveness of their products by relying on pollen counts such as "KFactor" which are not recognized or approved by New Zealand's respected Unique Manuka Factor (UMF) Honey Association.

Manuka Health UMF 5+ - Found to have an MG level of 80 despite claiming to have a level of 83 (this brand is sold at Costco).

Manuka Doctor 20+ - Sold at Sprouts and elsewhere, this product was found to have MG levels so low they didn't even register – suggesting it may not contain actual Manuka at all.

Positive News! - The Fera Science study, however, found: PRI 10+ (Pacific Resources International), which should have an MG of 75, actually registered at 93, and many other PRI products independently tested also met or exceeded required MG levels. In addition, Melora Manuka Honey likewise exceeded required levels by a good margin.

New Zealand Says "Enough Is Enough!"
Given the growing proliferation of misleading and outright fake Manuka Honey products on the global market today (some not even from New Zealand!), the New Zealand government has advised that new Manuka Honey labeling requirements for export will be enforced beginning February 5 of this year. The new regulations stipulate that all Manuka will be tested for four chemical markers and one DNA marker to ensure purity.

As always, the only authentic Manuka Honey products are those that have been independently tested and rated, as well as certified by the UMF Honey Association of New Zealand.

Commented New Zealand Agriculture Minister Damien O'Connor, "This is an important step in safeguarding the value of our Manuka trade and our reputation for selling high-quality products that are what they say they are."

The Magic Of Manuka
Thanks to the rapidly-growing popularity of Manuka Honey, millions of people in the Western world now know what New Zealand natives have known for centuries - Manuka honey adds life, purity and natural goodness to everything it touches. Rich in hydrogen peroxide and other antibiotic properties not found in any other honey in the world, Manuka Honey today is used to treat wounds, soothe throats, promote gastrointestinal health, minimize acne and prevent tooth decay. And if all that wasn't enough, it's also a deliciously nutritious ingredient when cooking or baking as well!

The First Is Still The Best
Some 32 years ago, Pacific Resources International (PRI) was the very first to introduce American consumers to the bountiful health and culinary wonders of authentic UMF certified, Non-GMO New Zealand Manuka honey. Today, the company offers a wide range of Manuka Honey products, including Chocolates, Caramels and Nuggets, as well as pure Pacific Sea Salt from the still-pristine waters off New Zealand.

Committed from day one to providing the very finest and most authentic Manuka Honey possible, PRI already meets and exceeds many of the New Zealand's new labeling requirements and is the only U.S. provider that supplies a Certificate of Analysis (COA) from independent labs for every jar of Manuka it imports from New Zealand (these reports are available upon request to customers). This is a crucial distinction because some brands that feature a UMF trademark don't have a COA to back it up – meaning the product is quite likely not UMF-certified at all.

Moreover, determined to remain on the cutting edge of Manuka purity and maintain its longstanding commitment to complete transparency, after February 5, PRI will also supply the new Government test along with a COA for every jar of Manuka Honey imported from New Zealand for consumer assurance.

Commented PRI Founder and CEO David Noll, "PRI is happy the New Zealand Government is taking further steps to define what ‘true' Manuka Honey actually is. As the new Fera Science testing proves, our industry is being diluted and diminished by several falsely-advertised products, and we look forward to one day seeing the industry as pure and untarnished as Manuka Honey itself."

For more information about Fera Science Limited, please visit www.fera.co.uk. To learn about Pacific Resources International, please visit www.shoppri.com.

Contact Information:
Hot Ice Media
Peter Berk
818-222-9092
Contact via Email
hoticemedia.com

Read the full story here: https://www.pr.com/press-release/742586

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