Market Overview

Korn Ferry Senior Partner Andrés Tapia Co-Authors Book on Challenges of Being Latino in Corporate America and Offers Successful Strategies for Latino Executives to Excel


"Auténtico, The Definitive Guide to Latino Career Success" Features
Insights from Some of the Nation's Most Successful Latino Executives

In light of the alarming statistic that even though Latinos make up
nearly 20 percent of the U.S. population, they only represent 4 percent
of executives in Corporate America, the authors of a new book shed light
on why it's critical to have more Latino and Latina leaders and how
those leaders can excel.

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Auténtico: The Definitive Guide to Latino Career Success by Andrés Tomás Tapia and Dr. Robert Rodrig ...

Auténtico: The Definitive Guide to Latino Career Success by Andrés Tomás Tapia and Dr. Robert Rodriguez (Photo: Business Wire)

The new book "Auténtico,
The Definitive Guide to Latino Career Success
" is co-authored by
Latino executives Andrés Tomás Tapia, a senior partner and Inclusion
Strategies Solutions leader at Korn Ferry, and Robert Rodríguez, PhD.

In this book, the authors explore the Latino version of the corporate
success narrative by interviewing 20 successful Latino and Latina Baby
Boomer, GenX, and Millennial executives and emerging leaders.

Some of the Latino executives who offer important advice include Darren
Rebelez, President of IHOP; Paul Raines, CEO of GameStop; Monica Lozano,
board director for Target Corporation and Bank of America; and Jorge
Figueredo, executive vice president of Human Resources at McKesson.

The book delivers the following insights:

  • Candid descriptions of what the Latino leader experience has been in a
    corporate America still mired in conscious and unconscious biases
  • Maintaining Latino cultural identity in the midst of pressures to
    assimilate to the rise to the top
  • The cultural assets and liabilities of Latino and Latina executives
  • The accomplishments and aspirations of the next generation of Latinx
  • A 10-point Manifesto of what is required to accelerate the advancement
    of Latinos and Latinas

"This book is a must read both for Latino and Latina professionals
seeking the secrets of successful careers and leadership advancement,
and for leaders of corporations who understand that to advance Latino
talent is to make their organizations stronger and more sustainable in
an increasingly diverse world," said Korn Ferry Hay Group CEO Mark Arian.

Editor's Note: Please contact Tracy Kurschner (
for an electronic copy of the book.

About Korn Ferry

Korn Ferry is a global organizational consulting firm. We help companies
design their organization – the structure, the roles and
responsibilities, as well as how they compensate, develop and motivate
their people. As importantly, we help organizations select and hire the
talent they need to execute their strategy. Our approximately 7,000
colleagues serve clients in more than 50 countries.

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