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Eastside Distilling and John Rich to Ring the Nasdaq Stock Market Closing Bell on January 31, 2018

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Celebration of the launch of Redneck Riviera Whiskey

Eastside Distilling, Inc. (NASDAQ:EAST), makers of award-winning craft
spirits, today announced that Chairman and CEO Grover Wickersham and
John Rich, the multi-platinum country-music artist and one-half of the
award-winning duo Big & Rich, will ring the Closing Bell of the Nasdaq
Stock Market on Wednesday, January 31, 2018 at 4:00 p.m. Eastside is
asking John Rich to join the company in ringing this final bell for the
month of January as a way of celebrating the January launch of Redneck
Riviera Whiskey, created as a collaboration of Eastside and John Rich.

The ceremony will take place at the Nasdaq MarketSite, 4 Times Square,
43rd and Broadway, in New York.

Social Media:
For multimedia features such as exclusive
content, photo postings, status updates and video of bell ceremonies,
please visit the Nasdaq Facebook page:
http://www.facebook.com/NASDAQ

For photos from ceremonies and events, please visit the Nasdaq
Instagram page:

http://instagram.com/nasdaq

For live stream of ceremonies and events, please visit the Nasdaq
YouTube page:

http://www.youtube.com/nasdaq/live

For news tweets, please visit the Nasdaq Twitter page:
http://twitter.com/nasdaq

For exciting viral content and ceremony photos, please visit the
Nasdaq Tumblr page:

http://nasdaq.tumblr.com/

Webcast:
A live stream of the Nasdaq Closing Bell will be
available at: https://new.livestream.com/nasdaq/live
or http://www.nasdaq.com/about/marketsitetowervideo.asx

Photos:
To obtain a high-resolution photograph of the Market
Close, please go to http://business.nasdaq.com/discover/market-bell-ceremonies
and click on the market close of your choice.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ:EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon since
2008. The company is distinguished by its highly decorated product
lineup that includes Burnside Bourbon, West End American Whiskey, Goose
Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee
Rum and a distinctive line of fruit infused spirits. Eastside Distilling
is majority owner of Big Bottom Distilling (makers of The Ninety One
Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera
Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are
crafted from natural ingredients for quality and taste. Eastside's
MotherLode Bottling subsidiary is one of the Northwest's leading
independent spirit bottlers and ready-to-drink canners. For more
information visit: www.eastsidedistilling.com
or follow the company on Twitter
and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking
statements. Such matters involve risks and uncertainties that may cause
actual results to differ materially, including the following: changes in
economic conditions; general competitive factors; acceptance of the
Company's products in the market; the Company's success in obtaining new
customers; the Company's success in product development; the Company's
ability to execute its business model and strategic plans; the Company's
success in integrating acquired entities and assets, and all the risks
and related information described from time to time in the Company's
filings with the Securities and Exchange Commission ("SEC"), including
the financial statements and related information contained in the
Company's Annual Report on Form 10-K and interim Quarterly Reports on
Form 10-Q. Examples of forward-looking statements in this release may
include statements related to our strategic focus, product verticals,
anticipated revenue, and profitability. The Company assumes no
obligation to update the cautionary information in this release.

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