Market Overview

Mitsubishi Motors is the Fastest Growing Non-Luxury Brand in the United States in 2017


Motors North America, Inc
. (MMNA) enters 2018 with unprecedented
momentum coming off its fifth consecutive calendar year sales increase
with total sales for the year up 7.7 percent over 2016. This, in an
industry that saw a decline of 1.8 percent compared to 2016. By doing
so, Mitsubishi Motors became the fastest growing non-luxury brand in the
Unites States in 2017.*

"2017 was a challenging year for the industry, however Mitsubishi was
able to defy the trend and prove that it has the right products at the
right time," said Don Swearingen, executive vice president and chief
operating officer, MMNA. "Mitsubishi's CUV line-up posted banner sales,
up 15 percent over 2016. Customer demand for these vehicles is as high
as it has ever been due to a combination of style, technology,
performance and value."

Launched in 2002, Mitsubishi's rugged, three-row Outlander CUV had its
best sales year ever in 2017 with 35,310 vehicles sold, up 32.9 percent
over last year. Outlander Sport closed 2017 big with December sales up
47.1 percent over December 2016 with a total of 33,160 sales. For the
year, Mitsubishi's CUV sales are up 15 percent, significantly outpacing
the industry.

"While we're excited for the success the brand achieved in 2017, we're
hitting the ground running in 2018 with the launch of two new CUVs,"
said Swearingen. "The highly anticipated Outlander Plug-in Hybrid
Electric Vehicle (PHEV) just began shipping to our dealers, and the
all-new Eclipse Cross will arrive in showrooms in March. These two new
vehicles, combined with the Outlander and Outlander Sport will give
Mitsubishi a family of CUVs that is unmatched in the industry."

The Mitsubishi Outlander PHEV delivers SUV capabilities and EV fuel
economy, features a highly efficient 2.0-liter gas engine and two
high-performance electric motors, along with Mitsubishi's superior Super
All-Wheel Control (S-AWC) system. In March, the all-new 2018 Eclipse
Cross will join the CUV line-up and it will be positioned in between the
Outlander Sport and Outlander. A compact CUV, the Eclipse Cross is a
fusion of sharp coupe looks and dynamic SUV mobility with signature
Mitsubishi styling, technology and driving confidence.

*Wards Auto December 2017 U.S. Light Vehicle Industry Sales Report

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all
research and development, marketing, and sales for Mitsubishi Motors in
the United States. MMNA sells sedans and crossovers/SUVs through a
network of approximately 360 dealers. MMNA is leading the way in the
development of highly efficient, affordably priced new gasoline-powered
automobiles while using its industry-leading knowledge in battery
electric vehicles to develop future EV and PHEV models. Mitsubishi has
been producing cars for over 100 years. For more information, contact
the Mitsubishi Motors News Bureau at (888) 560-6672 or visit

View Comments and Join the Discussion!