Market Overview

Tampax® Pearl Active and Hannah Bronfman Inspire Women to #GetInMotion


Tampax Pearl Active with MotionFitTM
Protection Moves with Your Body for Up to 100% Leak-Free Workouts,
Empowering Women Stay Active Every Day of the Month

Tampax Pearl Active is teaming up with fitness-guru and HBFIT founder
Hannah Bronfman in 2018 to inspire women to #GetInMotion and find a
personal fitness routine that keeps them active all year long. Some
women may admit that they avoid working out when on their period, due to
leaks and discomfort, interrupting active women's workout regimens.
Tampax Pearl Active is period protection that moves with your body for
up to 100% leak-free workouts making it easier to keep consistent every
day of the month.

This press release features multimedia. View the full release here:

"Did you know that 80% of New Year's Resolutions fail by February1?
If your resolution is fitness related in 2018, stay consistent, be
active and keep moving," said HBFIT founder, Hannah Bronfman. "It takes
21 days to form a habit and that means in just one month you can create
an active routine you can stick to this year. This also means you will
need to push through your period and keep moving throughout that week.
It's important to have period protection like Tampax Pearl Active that
moves with your body for up to 100% Leak-Free workouts so you can walk,
pulse, run and bend all month long."

Tampax Pearl Active tampons are designed with MotionFitTM
Protection that forms to a woman's unique shape for up to 100% leak-free
workouts. No matter what inspires women to move, Tampax Pearl Active now
offers outstanding period protection while they #GetInMotion.

To prove to women across the country that period leaks are one less
reason to keep them from lacing up their sneakers in 2018, Tampax Pearl
Active has partnered with 24 Hour Fitness® clubs nationwide
to put the product to the test when it matters the most - while they're
moving. During the month of January, participating 24 Hour Fitness
locations, members and guests will sample new Tampax Pearl Active
tampons with MotionFitTM Protection in the women's locker

"Tampax is on a mission to ensure that women feel protected so they can
#GetInMotion and keep moving every day of the month," said Amanda Hill,
Tampax Brand Director. "Women don't have to wreck their resolutions this
year and can stay active thanks to Tampax Pearl Active's superior
MotionFitTM Protection that moves with their bodies to help
stop period leaks no matter the activity they choose."

Tampax Pearl Active tampons are available in a variety of absorbencies.
The product also features completely re-designed packaging featuring a
crisp, clean white box and is available at all major retailers.

For more tips to #GetinMotion, ways to find a workout routine you love
and ideas to keep you moving from Hannah Bronfman and Tampax Pearl
Active, visit

For more active updates on Hannah Bronfman, 24 Hour Fitness and Tampax
Pearl Active, follow us on TwitterFacebook and

1US News, 2015

About Tampax

Procter & Gamble's leading feminine protection brand, Tampax, provides a
premium brand experience to help protect and give girls power over their
periods. To meet a variety of needs, the Tampax product lineup includes
Tampax Pearl Active, Tampax Pearl, Tampax Radiant and Tampax Pocket
Pearl, which offers the full-size protection of Tampax Pearl in a
pocket-sized applicator for on-the-go confidence. Leak-free periods are
possible with Tampax Pearl's LeakGuard™ protection.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit for
the latest news and information about P&G and its brands.

About Hannah Bronfman

Hannah Bronfman, a native of NYC, is a modern day renaissance woman. As
a graduate of Bard College where she studied fine art, she has built a
reputation as a celebrity and influencer through her work as a DJ,
on-camera personality, entrepreneur and beauty expert, as well as her
passion for health and wellness. She has turned this passion for
wellness and food into a career by founding the brand HBFIT, a unique
destination for all things Health, Beauty + Fitness. HBFIT offers its
followers original content both in the form of a newsletter and via
HBFITtv, a series powered by YouTube which offers tutorials,
conversations, and recipes within HBFIT's three main verticals.

About 24 Hour Fitness

As an industry leader for more than 30 years, 24 Hour Fitness changes
lives every day through fitness. Conveniently located clubs, furnished
with a wide variety of strength, cardio and functional training
equipment, are the perfect environment for fitness professionals to
deliver dynamic personal and group training programs. GX24® and cycle
studios feature a popular array of live studio classes included with
membership. Combined with a welcoming community, the compelling TV and
magazine content of 24Life™, Fit:Perks® Rewards and the innovative 24GO™
app, there are a multitude of offerings to engage and inspire every
member to lead a full and healthy life both inside and outside of the
club. Opening new clubs on average at the brisk pace of one every few
weeks, 24 Hour Fitness is headquartered in San Ramon, CA and serves
nearly 4 million members in over 420 clubs nationwide.

To learn more about us and to find the club nearest you, visit

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