Market Overview

Whole Foods Market Teams Up With Whole30 and Nom Nom Paleo to Help "Feed Your Resolutions"

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January offerings to focus on special diets, nutrient-rich foods and
products, and convenience for customers

Whole Foods Market today announced exclusive partnerships with Melissa
Hartwig of Whole30
and Michelle Tam of Nom
Nom Paleo
, as well as a series of health-focused in-store programs
for shoppers trying to maintain their resolutions in the New Year. As
part of their goal to help "Feed Your Resolution", America's Healthiest
Grocery Store™ is offering convenient options and programs supporting
plant-based, Whole30, Paleo and gluten-free special diets.

Whole Foods Market carries the largest selection of Whole30 products and
will feature the top product picks from Whole30's Hartwig that are
compliant with her 30-day program for stress-free navigation throughout
the store. Additionally, Nom Nom Paleo's Tam identified her top product
picks throughout the aisles, and Whole Foods Market will also
exclusively feature Nom Nom Paleo's Magic Mushroom Powder. Several
recipes from Tam's cookbook, ‘Ready or Not,' will also be available on
hot bars across the U.S. during the month of January.

"We are excited to provide support to those shoppers interested in
focusing on a healthier lifestyle, be it our flexitarian fanbase trying
out a new diet, to those with special dietary needs," said Karen
Christensen, global vice president of merchandising for perishables at
Whole Foods Market. "The meal solutions and products our partners have
selected offer convenient and delicious ways to eat healthier in the New
Year, and our knowledgeable team members are always here to provide
support along the way."

In addition to paleo and Whole30 diets, plant-based eating is increasing
in popularity among consumers and was named a top
trend for 2018
by the experts at Whole Foods Market. The store not
only features a variety of vegan-friendly products like the Engine
2
brand, but also educational resources like The
Whole Foods Diet: The Lifesaving Plan for Health and Longevity
,
which empowers readers to make more informed food choices that promote
health and vitality, co-written by Whole Foods Market co-founder and
CEO, John Mackey.

For those with Celiac disease or gluten intolerances, Whole Foods Market
will feature certified gluten-free products for a variety of needs, from
pre-packaged snack to-go, to baking staples and cooking marinades.

The health-focused Feed Your Resolution campaign will roll-out across
all U.S. stores beginning January 1, 2018.

About Whole Foods Market®

For 39 years, Whole Foods Market has been the world's leading natural
and organic foods retailer. As the first national certified organic
grocer, Whole Foods Market has over 470 stores in the United States,
Canada and United Kingdom. Whole Foods Market has been ranked one of the
"100 Best Companies to Work For" in America by FORTUNE magazine for 20
consecutive years. To learn more about Whole Foods Market, please visit media.wfm.com.

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