Market Overview

Subaru Canada: Milestone Sales and New Annual Record Powered by Best November Ever

Share:
  • Sixth consecutive record-breaking year for Subaru Canada, with year-to-date sales up 9.1%

  • Best November ever with 4,767 units retailed

  • 2018 Crosstrek the best-selling Subaru model for four months in a row

MISSISSAUGA, ON, Dec. 1, 2017 /CNW/ - Subaru Canada Inc. (SCI) set its sixth consecutive annual sales record with its best November ever. The all-new 2018 Crosstrek led the way once again as the best-selling Subaru model, helping push overall sales for the month to 4,767 units — an all-time high for November. With 2017 year-to-date sales sitting at 50,694 units, the automaker has officially overtaken last year's sales record of 50,190 units.

With 1,304 units sold in November, Crosstrek saw a 59.8 per cent increase over the same month last year. Not to be outdone, Impreza and WRX STI also set records for the month of November. Impreza sales for the month hit 783, a 51.5 per cent gain over November 2016. The WRX STI achieved sales of 338 units, an increase of 14.2 per cent compared to the same month last year.

Subaru sales were strong across Canada, with a record-breaking November in the Ontario, Quebec and Western regions. Gains were strongest in the Western and Quebec regions, with improvements of 18.2 and 10.4 per cent, respectively, compared to the same month last year. Sales in Ontario were up 2.8 per cent compared to November 2016.

"We are so excited to achieve another annual sales record," said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. "Canadians are increasingly turning to the world-class safety, performance, reliability, and versatility packed into every one of Subaru's vehicles."

November

4,767

Month's actual

4,412

Previous year (same month)

355

Difference

8.0%

MTD sales vs. STLY



50,694

2017 YTD

46,486

2016 YTD

4,208

Difference

9.1%

YTD sales vs. STLY



9,718

Q4 2017

9,238

Q4 2016

480

Difference

5.2%

Current quarter sales vs. STLY

 

About Subaru Canada, Inc.

Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 93 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on Twitter.

SOURCE Subaru Canada Inc.

View original content: http://www.newswire.ca/en/releases/archive/December2017/01/c1872.html

View Comments and Join the Discussion!