Market Overview

Time Inc. and Qello Global Team Up to Take Video Content to Asia

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Content from PEOPLE, SPORTS ILLUSTRATED, INSTYLE, TIME and FORTUNE,
among other Time Inc. Brands, To Be Distributed to APAC Markets

Qello
Global
, a global content monetization and distribution
platform, today announced a deal with Time
Inc
. to distribute video content from
their portfolio of brands throughout Asia.

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171214005869/en/

Qello will distribute and monetize video content from Time Inc. brands
through its existing network of broadcasters, telecommunications
companies, newspapers and online publishers. PEOPLE, SPORTS ILLUSTRATED,
INSTYLE, TIME, FORTUNE, MONEY, TRAVEL + LEISURE, HEALTH and FOOD & WINE,
among others, will be widely available throughout India, Korea, Japan,
Taiwan, Hong Kong, Malaysia, Singapore, Indonesia, Thailand, the
Philippines, Vietnam, Pakistan, and other territories throughout Asia.

With this partnership, Time Inc. will be able to access an international
audience through Qello's ad-supported distributor network, which
garnered 2.7 billion video views from the APAC market in 2016.

"This is a significant step for Time Inc.'s international growth and
broader video strategy," said John Marcom, SVP and President of Time
Inc. International. "Working with Qello is enabling us to expand our
reach, giving our fans in Asia access to content from their favorite
Time Inc. brands, as well as introducing millions of new consumers to
world-class content from our expansive portfolio of iconic brands.
Qello's platform means we can tailor our offering to suit individual
markets and monetize the content through advertising."

Qello's technology multiplies and automates distribution channels
globally, expands video inventory and enhances audience engagement,
ultimately maximizing revenues for both parties. Qello uses proprietary
A.I., machine learning, and big-data to tag, monetize and distribute the
content. Its technology amplifies video advertising revenues even
further with digital product placement, contextual video placement,
hotspots and e-commerce. Qello also supports the content through
localization, translation, marketing, ad sales and trafficking.

"We have the unique ability to take premium content and distribute it
globally through our network of broadcasters, carriers, operators and
other major media outlets," said Rex Wong, CEO of Qello Global. "The
Time Inc. brands are some of the most iconic in the world. We look
forward to enhancing their footprint."

ABOUT TIME INC.

Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company
that engages over 230 million consumers globally every month. The
company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS
ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE,
as well as approximately 60 diverse international brands. Time Inc.
offers marketers a differentiated proposition in the marketplace by
combining its powerful brands, trusted content, audience scale, direct
relationships with consumers and unique first-party data. The company is
home to growing media platforms and extensions, including digital video,
OTT, television, licensing, international markets, paid products and
services and celebrated live events, such as the TIME 100, FORTUNE Most
Powerful Women, PEOPLE's Sexiest Man Alive, SPORTS ILLUSTRATED's
Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE
Classic in Aspen.

ABOUT QELLO GLOBAL

Qello is a global content monetization platform that amplifies revenue
for content owners and distributors. Qello's Content Exchange
uses A.I., machine-learning and big-data to tag, monetize, and
distribute content, leading to more profitable transactions. Its product
suite of Advertising and Publishing Technology amplifies revenues
and viewer engagement.

Qello provides unparalleled access to global markets by Content
Syndication Services
to major State-Owned media across Asia. Its
big-data driven, OTT Video Platform with turnkey AVOD, SVOD, TVOD
and Live functionality supports all relevant screens. Qello runs the
largest Multi-Channel Network in Asia with 2.7B+ video-views and
30B+ video-minutes watched in 2016, and on target to achieve 4B views in
2017.

Qello's clients include top media groups, publishers, broadcasters,
hardware OEMs, telcos, portals, and MVPDs. Qello has offices in Los
Angeles, New York, Shanghai, Singapore, Seoul, Hong Kong, Taipei,
Shenzhen, Kuala Lumpur, Manila and Mumbai.

Video on content exchange: https://www.youtube.com/watch?time_continue=38&v=ryczjaMCekw

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