Market Overview

Bridget Williams Named Senior Vice President, Strategy and Operations for Hearst Newspapers Digital Media


Bridget Williams has been named senior vice president, strategy and
operations for Hearst Newspapers Digital Media. The announcement was
made by Hearst Newspapers President Mark Aldam and Hearst Newspapers
Digital Media President Robertson Barrett, to whom Williams will report.

In the new role, Williams will focus on growing direct and programmatic
sales efforts and new revenue streams across Hearst Newspapers' stable
of properties. In the past year, Hearst Newspapers has made several
strategic acquisitions of local community newspapers, bringing quality
digital reporting to new markets.

Most recently, Williams served as the chief operating officer of Food52,
a digital community for home cooking enthusiasts. During her three years
there, Williams grew revenue from $6 million to $25 million and
developed a successful ecommerce revenue strategy.

"Bridget is joining at a time when Hearst Newspapers is seeing
tremendous innovation on the digital side of our operations," Aldam
said. "Her unique experiences at high-growth, digital-first companies
will help guide us as we further our efforts to deliver cutting-edge
digital content to our wide network of readers."

"I have known and respected Bridget for years," Barrett said. "She is a
savvy digital thinker who started her career in newspapers and will help
our group focus efforts across the board to achieve big results."

Prior to her time at Food52, Williams was president of Abrams Media.
Previously, she spent three years as senior vice president, business and
audience development at Business Insider, where she led
development efforts to expand audience reach.

"The Hearst Newspapers slate of digital properties is on the forefront
of innovation and excellence in local news across the country," Williams
said. "I am thrilled to bring my passion for newspapers to help further
the reach of Hearst's quality journalism, and expand the products and
services we bring to the communities we serve, now and for the future."

Williams began her career as an online advertising lead at the Milwaukee
Journal Sentinel
. She went on to hold the position of advertising
director for digital operations at The New York Times. Williams
graduated from Marquette University with a bachelor's degree in business

About Hearst Newspapers

Hearst Newspapers is the operating group responsible for Hearst's
newspapers, local digital marketing services businesses and directories.
With more than 4,000 employees across the nation, Hearst Newspapers
publishes 24 dailies and 64 weeklies, including the Houston Chronicle,
San Francisco Chronicle, San Antonio Express-News and Albany
Times Union
. It also operates digital marketing services and
directories businesses under the LocalEdge brand.

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at