Market Overview

Starbucks Launches "Project Give Good"


Starbucks is giving a little extra good to its customers this holiday
with its biggest surprise giveaway ever, handing out $1 million in
Starbucks Cards, giving the gift of Starbucks Rewards® Gold status, and
offering a chance to win Starbucks for Life

Starbucks (NASDAQ:SBUX) is giving a little extra good to its customers
this holiday. Starting Monday, Dec. 4, Starbucks is launching its
biggest giveaway ever with Project Give Good. Starbucks will
surprise customers by handing out $1 million worth of Starbucks Cards
throughout the month of December, grant instant Gold status in Starbucks
Rewards to anyone who makes a purchase using their mobile app or a
registered Starbucks Card, and launch its fourth annual Starbucks for
Life Sweepstakes.

This press release features multimedia. View the full release here:


Starbucks "Give Good" squads will be out and about in their red and green aprons to deliver surprise gifts of $20 Starbucks Cards during community celebrations across the United States during the month of December. (Photo: Business Wire)

Starbucks "Give Good" squads deliver $1 million in Starbucks Cards

is happening everywhere
, from tree lighting ceremonies and local
caroling to recognizing community heroes like volunteers, Veterans and
teachers for the good they do year-round. Starbucks "Give Good" squads
will be out and about in their red and green aprons to deliver surprise
gifts of $20 Starbucks Cards during community celebrations across the
United States during the month of December.

"The inspiration behind Project Give Good is simple, we want to
brighten the holidays and delight our customers," said Kris Engskov,
executive vice president of U.S. Retail for Starbucks. "We hope the gift
of a Starbucks Card will give customers the opportunity to take a break
or catch up with a loved one over coffee."

Throughout the month of December, Starbucks baristas across the country
will be giving away a total of 50,000 $20 Starbucks Cards at community
celebrations such as tree lighting ceremonies to local caroling events.
The locations and dates of the Starbucks Card giveaways will vary.

Want a "Give Good" squad to visit your community event? Visit your local
store between Dec. 4–8 to share ideas with our baristas. "Give Good"
squads will be out in the community from Dec. 11–23 delivering Starbucks
Cards. Follow along on
or #GiveGood on social media to see Project Give Good in action.

"The holidays are here and good is in the air. We hope Project Give
will continue all the good in our communities and keep it going
and growing, because good is contagious and giving is too," Engskov said.

Give the Gift of Gold

Anyone who makes a purchase at Starbucks using their mobile app or a
registered Starbucks Card in December will automatically earn Gold
status in Starbucks Rewards for a year.* This gift is the fastest way to
earn free food and drinks at participating Starbucks® stores. Gold
members earn rewards by collecting Stars that are redeemable for free
food and drinks. To learn more visit

Starbucks for Life

There are a few more surprises in store this holiday with Starbucks
favorite sweepstakes, Starbucks for Life**. Starting tomorrow (Dec. 5),
Starbucks Rewards members have an opportunity to win prizes, including
Starbucks for Life, Starbucks for a Year, Starbucks for a Month,
Starbucks for a Week, and millions of Bonus Stars. This year, there are
new ways to earn bonus game plays with new challenges and ways to
instantly win prizes such as food, beverages and select merchandise.
Also new this is year, Starbucks customers who are not Starbucks Rewards
members can enter their email for a chance at one Starbucks for Life
prize. For more information about Starbucks for Life visit

* Some restrictions apply. See for details. Make a
purchase with your registered Starbucks Card/app from 12/4/17 to
12/31/17 at a participating Starbucks® store and attain Gold level for
one year. Offer excludes members already at Gold level. Excludes alcohol
and Starbucks Card purchases.

are not eligible to win prizes. Participating stores only. Promotion
ends 1/8/18. For Official Rules, how to enter without purchase, prizes,
and odds, visit
Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA 98134.

"Starbucks for Life" means the winner will receive a daily credit for 30
years for one free food or beverage item redeemable at participating
Starbucks® stores in the U.S. Alcoholic beverages excluded.
Winner must present a registered Starbucks Card. Credits are
non-transferable and expire within 24 hours.

Entrants can receive a maximum of 2 plays per day, plus, other bonus
opportunities to earn additional plays.

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