Market Overview

M Science Launches Alibaba Advertising Spending Data Product


Proprietary analysis tracks e-commerce giant's merchant
advertising metrics

M Science, the leader and pioneer in data driven research and analytics,
has launched a proprietary data product that tracks the performance of
e-commerce giant Alibaba's advertising revenue. The data provides
clients with an in-depth, near real-time view of top revenue-driving
metrics for the company.

The Merchant Advertising Spending Data product analyzes more than
200,000 keywords with insight into price and volume measures across 13
categories and 112 subcategories on Taobao and Tmall. Key metrics
include impressions, click volumes, cost-per-click (CPC),
click-through-rates, conversion rates and revenue.

"In addition to the company's core commerce segment, advertising is a
key growth driver for the company," said Henry Guo, Senior Analyst at M
Science. "Our proprietary analysis of Alibaba enables our clients to
view drivers of a significant portion of Alibaba's total revenue. Our
tracking data suggests that in the month of October, strong traffic
growth and improving click-through-rates helped drive the growth of
Alibaba's advertising revenue, benefitting from the robust user growth
and the company's ongoing efforts to increase user engagement through
personalization enhancements."

M Science will deliver its Merchant Advertising Spending Data product
monthly and will include three years of historical data beginning as of
October 2014. Additionally, M Science offers a proprietary view into
Alibaba's commission revenue, tracking Gross Merchandise Volume across
18 core categories and over 70 local and international brands on

"Our priority is to provide clients with actionable insights derived
from in-depth analysis and a panoramic view of success metrics for
companies," added Michael V. Marrale, M Science CEO. "The addition of
this data product meaningfully expands the depth and richness of our
China Internet and Media offering."

M Science's current product suite of M Analysis and M Data cover over
430 companies and sub-brands across U.S. and European Consumer,
Industrials and TMT in North America and Asia.

About M Science

M Science is a data-driven research and analytics firm, uncovering new
insights for leading financial institutions and corporations. M Science
is revolutionizing research, discovering new data sets and pioneering
methodologies to provide actionable intelligence. Our research teams
have decades of experience working with massive amounts of unstructured
data in near real-time to discern critical insights that help clients
make smarter, more informed decisions. We combine the best of finance,
data and technology to create a truly unique value proposition for both
financial services firms and major corporations.

M Science was founded in 2002 and in 2016 was spun out to form M
Science, a portfolio company of Leucadia National Corporation (NYSE: LUK).

For press inquiries, please contact Emily Rose of Edelman at
212-738-6066 or

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