Market Overview

Barnes & Noble Announces This Holiday Season's Lineup of New and Classic Storytimes


A Special Storytime Pajama Party Featuring Customer-Favorite The
Polar Express

Free Children's Storytimes Celebrate the Joy of Reading and a Family
Holiday Tradition Throughout the Month of December

Barnes & Noble, Inc. (NYSE:BKS), the world's largest retail
bookseller, today announced its lineup of free Storytime events for
children and families, a holiday tradition designed to celebrate the joy
of reading and the magic of the holiday season. This year's lineup
includes beloved holiday classics and introduces customers to new
holiday stories that are sure to spread joy and wonder.

This month-long series of events kicks off with a special Storytime
Pajama Party celebrating the beloved holiday classic, The Polar
, on Friday, December 1, at 7 p.m. at Barnes & Noble
stores nationwide. All aboard the Polar Express where children will
receive complimentary hot chocolate and cookies, a Christmas ornament,
and other fun giveaways to get them excited for the holiday season. Join
us at this pajama party Storytime filled with lots of activities and
tons of fun! Customers are encouraged to take pictures of
themselves and loved ones and post to their personal social media sites
using the hashtag #BNStorytime.

How the Grinch Stole Christmas! Storytime – On
Saturday, December 2, at 11 a.m., Barnes & Noble stores nationwide will
host a special Storytime celebrating all things Grinch. Like mistletoe,
candy canes, and caroling, this Dr. Seuss classic is a mainstay of the
holidays, and the positive message is wonderful for children of all
ages. Coloring and activities to follow.

Olaf's Frozen Adventure Big Golden Book Storytime
On Saturday, December 9, at 11 a.m., Barnes & Noble stores nationwide
will celebrate Olaf's Frozen Adventure Big Golden Book, based on
Disney's recently released Frozen holiday featurette. In this
hilarious and charming story, loveable snowman Olaf and his pals Elsa
and Anna are getting ready to celebrate the holidays, but not before
Olaf sets out to find the best family tradition the sisters have ever
seen! Coloring and activities round out the fun. Customers can enjoy
free Godiva chocolates, which will be passed out at the Storytime, while
supplies last.

River Rose and the Magical Christmas Storytime – On
Saturday, December 16, at 11 a.m., Barnes & Noble stores celebrate a new
story from the original Idol, Grammy® Award–winning singing
sensation Kelly Clarkson, River Rose and the Magical Christmas.
It's Christmas Eve, and River Rose wants to stay up all night to
hand-deliver a letter to Santa. She can't wait to finally meet the man
in red until... Oh no! River Rose and her dog, Joplin, have fallen
asleep and been swept off on another magical adventure. This time,
they're off to the North Pole to let Santa know what River Rose really
wants for Christmas. This joyous new holiday story perfectly captures
the spirit of the holiday season. Coloring and activities to follow.

Santa's Magic Key Storytime – On Saturday, December
23, at 11 a.m., Barnes & Noble stores nationwide invite children to
unlock the magic with Santa's Magic Key. Start a new family
tradition with this unforgettable holiday story that celebrates the
magic of the holidays and reveals how Santa can always spread gifts and
joy on Christmas Eve by using his magical key. Coloring and activities
to follow.

The Story of Ferdinand Storytime – On Saturday,
December 30, at 11 a.m., Barnes & Noble stores nationwide introduce
children to Ferdinand, the world's most peaceful and beloved little
bull, in The Story of Ferdinand, a true classic with a timeless
message. Coloring and activities to follow.

Special Offers: Customers can purchase A Loud Winter's Nap
at the special price of only $7.99 (regularly
priced $15.95)
with the purchase of any Kids' book. This offer ends
on December 25, while supplies last.

Additionally, through December 25, customers can buy two Dr. Seuss
books and get the third free. This offer applies to titles on the
in-store Dr. Seuss fixture only. The free book will be the least
expensive book in the transaction.

During all Barnes & Noble Storytime readings and activities, parents and
guardians are encouraged to take pictures and post to their personal
social media sites using the hashtag #BNStorytime.

Barnes & Noble Storytimes are free and open to the public. All events
are subject to change. Customers should visit
for more information about events at their local store.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is the world's largest retail
bookseller, and a leading retailer of content, digital media and
educational products. The Company operates 632 Barnes & Noble bookstores
in 50 states, and one of the Web's premier e-commerce sites, (
The Nook Digital business offers a lineup of popular NOOK®
tablets and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features more than 4.5 million digital books in the US (,
plus periodicals and comics, and offers the ability to enjoy content
across a wide array of popular devices through Free NOOK Reading Apps
available for Android, iOS® and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting
the Company's corporate website at

Barnes & Noble®, Barnes & Noble Booksellers®
and Barnes &® are trademarks of Barnes & Noble,
Inc. or its affiliates. NOOK® and the NOOK logos are
trademarks of Nook Digital, LLC or its affiliates.

For more information on Barnes & Noble, follow us on Twitter,
and Snapchat (bnsnaps), and like us on Facebook.
For more information on NOOK, follow us on Twitter
and like us on Facebook.

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