Market Overview

Halo Top Creamery Celebrates the Launch of Its First-Ever Scoop Shop in Los Angeles on November 15 with Brand New Low-Calorie Soft Serve Options


With the opening of its first brick-and-mortar store at Westfield
Topanga, the brand offers a sweet lineup of its signature low-calorie
pints alongside soft serve flavors served in cones, ice cream tacos and

On Wednesday, November 15, America's best-selling ice cream brand1,
Top Creamery
, launches its first-ever Halo
Top Scoop Shop
at Westfield
. In addition to fresh scoops of its iconic low-calorie,
low-sugar and high-protein pints, Halo Top invites Angelenos to taste brand
low-calorie soft serve options, including Vanilla Bean,
Chocolate, Strawberry, Birthday Cake, Peanut Butter Cup and Pistachio.
Also taking place on Wednesday, November 15, Halo Top will throw a Grand
Opening Event
, dishing out complimentary ice cream and
soft serve as a thank you to all first-time guests and loyal fans from
10 a.m.-close.

This press release features multimedia. View the full release here:

Halo Top's Soft Serve (Photo: Business Wire)

Halo Top's Soft Serve (Photo: Business Wire)

Located on the 2nd Level Dining Terrace at Westfield Topanga,
Halo Top's new Scoop Shop will carry many of its beloved ice cream
pint flavors
, such as Vanilla Bean, Cinnamon Roll, Pancakes and
Waffles, Chocolate Chip Cookie Dough, Red Velvet, Caramel Macchiato and
Sea Salt Caramel. These flavors can be spooned into a classic cup or
topped on one of four new cones, including cake, sugar, waffle and a
special Halo Top
puffle cone. Additionally, guests can load
up on specialty toppings, such as marshmallow sauce, fresh mango, mochi
and shredded coconut to create a single, double or triple sundae.

Halo Top's new Scoop Shop will also debut a unique selection of ice
cream sandwiches
made with vegan and high-protein cookies, as well
as Halo Top tacos made with crisp waffle cone shells.

"We are so excited to open our first brick-and-mortar Halo Top Scoop
Shop, and it's really a dream come true for us," explains Founder & CEO,
Justin Woolverton. "The only time I ‘cheat' on Halo Top is when I get
frozen yogurt loaded with toppings. Our goal with the Scoop Shop is to
let our fans add all the toppings they could possibly want to a soft
serve version of Halo Top—which is incredibly delicious and ditches the
tanginess of frozen yogurt."

Halo Top will also reward its devoted followers with the launch of a Halo
Top Scoop Shop App
—an exclusive loyalty program where guests can
sign up to win complimentary ice cream and other prizes.

The Halo Top Scoop Shop at Westfield Topanga has an open-air design that
calls on a color scheme of gold, purple and white marble to evoke the
light, yet decadent experience of Halo Top's ice cream. A pink neon
"Let's Spoon" sign lights up the shop's outer wall, and the space is
crowned with a large, glowing golden halo that floats over the marble
shop, which is open Monday-Saturday: 11 a.m.-9 p.m. and Sunday: 10
a.m.-7 p.m.

Halo Top Creamery first broke onto the scene in 2012 with the launch of
its renowned guilt-free line of low-calorie, low-sugar ice cream packed
with 16-24 grams of protein per pint. The brand is now sold nationwide
by all leading supermarkets and has recently become the best-selling ice
cream brand in US grocery stores1. Fresh off the heels of
that achievement, Halo Top unveils its first-ever Scoop Shop in Los
Angeles. For additional information, please visit
and follow Halo Top on Facebook,
and Twitter.

About Halo Top Creamery

Los Angeles-based Halo Top Creamery is the world's first low-calorie ice
cream that is 100% natural. Halo Top was founded in 2012 by former
lawyer turned ice cream aficionado, Justin Woolverton, while he was on a
quest to find an all-natural, low-calorie ice cream he could enjoy
without the guilt. Delivering premium ice cream people can actually feel
good about eating, Halo Top is crafted with only the finest ingredients
while remaining high in protein and low in sugar. Halo Top is available
nationwide in the freezer aisle. In November 2017, Halo Top will open
its first brick-and-mortar Scoop Shop at Westfield Topanga in Los
Angeles, serving classic scoops and cones along with low-calorie soft
serve, ice cream sandwiches and Halo Top tacos every Monday-Saturday
from 11 a.m.-9 p.m. and Sunday from 10 a.m.-7 p.m. For more information,
please visit
and follow Halo Top on Facebook,
and Twitter.

1 IRI Market Advantage, 4 Weeks Ending 9/10/17, Dollar Sales,
Total US Food

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