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NGDATA to Present "Connecting the Customer Experience" Webinar Featuring Ventana Research Analyst Richard Snow

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Webinar to Share Best Practices for Transforming Customer Data into
Actionable Insights to Achieve True Customer Centricity

NGDATA, the
customer experience management solutions company, today announced
details of its upcoming webinar, "Connecting
the Customer Experience: Making Every Moment Count to Achieve True
Customer Centricity
," taking place Tuesday, November 14, 2017 at
1:00pm EST. Presented by guest speaker Richard Snow of Ventana Research
and Aaron Rosenthal of NGDATA, this webinar will examine how companies
can best glean insights from the ever-increasing volumes and types of
data to enable personalized, connected customer experiences at every
moment.

     

Who:

Richard Snow, vice president & research director, Ventana Research
Aaron Rosenthal, product marketing manager, NGDATA
 

What:

Webinar: "Connecting the Customer Experience: Making Every
Moment Count to Achieve True Customer Centricity"

Most
marketers today understand that having a superior customer
experience is crucial for their brand's success and longevity. The
promise of treating each customer the way they want to be treated
is an imperative customer experience goal, but it's still a
struggle for many to achieve.

 

With all kinds of customer data being accumulated today,
organizations need to be able to use it as intelligently as they
capture it. While data itself is invaluable, it's the customer
insights that are buried within the data that are the most
powerful. Being able to glean insights from the ever-increasing
volumes and types of data, to enable personalized, connected
customer experiences, will set brands miles apart from the
competition.

 

Richard Snow, VP & Research Director of Customer & Contact Center
Research at Ventana Research, and Aaron Rosenthal, Product
Marketing Manager at NGDATA, will discuss how to make every
micro-moment count for the most connected customer experiences.

 

Key takeaways will include:

 

-- How to get started down the path of true customer centricity by
having customer data easily accessible, manageable and digestible

-- Understanding all the components necessary to transform
customer data into actionable insights

-- How the next generation customer data platform (CDP) differs
from customer relationship databases, data management platforms
and most marketing platforms

-- Real-world use cases on how brands have achieved greater
customer centricity with a next generation CDP

 

When:

Tuesday, November 14, 2017 at 1:00pm EST
 

How:

To register for this free webinar, please visit: https://www.ngdata.com/connecting-customer-experience-making-every-moment-count-achieve-true-customer-centricity/

 

About NGDATA
NGDATA®
helps data-rich companies in financial services, media/publishing and
telecom to drive connected experiences. The company's next-generation
customer data platform, Lily™, puts people at the center of every
business via Lily's Customer DNA, which continuously learns from
behavior to deliver compelling experiences for companies such as Belfius
Bank
, Innogy
and Telenet.
NGDATA is headquartered in Gent, Belgium and has offices in the United
States, Europe and Asia-Pacific. For more information, please visit www.NGDATA.com.

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