Market Overview

BMW Group U.S. Reports October 2017 Sales

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  • BMW Group sales total 26,877 vehicles in October
    • BMW brand sales decrease 3.4 percent
    • MINI brand sales decrease 7.2 percent
  • BMW Group Electrified Vehicles Sales total 15,595 YTD

Sales of BMW brand vehicles decreased 3.4 percent in October for a total
of 23,208 compared to 24,017 vehicles sold in October 2016.
Year-to-date, the BMW brand is down 4.2 percent in the U.S. on sales of
243,383 vehicles compared to 254,150 sold in the first ten months of
2016.

Notable vehicle sales in October include the new BMW 5 Series and BMW 4
Series, which both showed strong gains for the fourth straight month,
and the BMW X5. The BMW 5 Series increased 132.3 percent to 3,396
vehicles, while the BMW 4 Series increased 11.5 percent to 3,181
vehicles. The BMW X5 increased 9.5 percent to 4,254 vehicles.

"Both the new 5 Series and 4 Series continued to perform well in
October, while X5 numbers were bolstered by increased availability in
the market," said Bernhard Kuhnt, President and CEO, BMW of North
America. "Electrified vehicles also showed strong momentum last month,
with nearly 20% of all 5 Series sold as plug-in hybrids. With the launch
of the all-new BMW X3 just days away, we have high anticipation for
November."

MINI Brand Sales

For October, MINI USA reported 3,669 vehicles sold, a decrease of 7.2
percent from the 3,954 sold in the same month a year ago. Year-to-date,
MINI USA reported a total of 38,456 vehicles sold, a decrease of 10.3
percent from 42,865 vehicles sold in the first ten months of 2016.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported
October sales of 26,877 vehicles, a decrease of 3.9 percent from the
27,971 vehicles sold in the same month a year ago. Year-to-date, BMW
Group sales are down 5.1 percent on sales of 281,839 vehicles in the
first ten months of 2017 compared to 297,015 in the same period in 2016.

BMW Group Electrified Vehicle Sales

Sales of BMW Group electric and plug-in hybrid electric vehicles
increased 20.6 percent to 15,595 through October 2017 (YTD), accounting
for 5.5 percent of total BMW Group sales in the U.S. Currently, BMW
offers six electrified vehicle models in the U.S., including the BMW i3
and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e,
BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman
plug-in-hybrid electric vehicle, which launched in June 2017.

 
Vehicle Sales BMW of North America, LLC, October 2017
                         
  Oct. 2017   Oct. 2016   %   YTD Oct. 2017   YTD Oct. 2016   %
i3 686 442 55.2% 5,321 6,205 -14.2%
i8 33 199 -83.4% 364 1,288 -71.7%
2 Series 1,045 1,009 3.6% 9,665 13,479 -28.3%
3 Series 4,497 5,215 -13.8% 47,712 58,307 -18.2%
4 Series 3,181 2,853 11.5% 33,447 28,889 15.8%
5 Series 3,396 1,462 132.3% 31,913 29,167 9.4%
6 Series 374 352 6.3% 2,635 3,323 -20.7%
7 Series 819 1,133 -27.7% 7,381 10,372 -28.8%
Z4 1 78 -98.7% 502 953 -47.3%
X1 2,537 2,710 -6.4% 23,574 20,882 12.9%
BMW passenger cars 16,569 15,453 7.2% 162,514 172,865 -6.0%
X3 1,194 3,680 -67.6% 33,321 34,683 -3.9%
X4 625 409 52.8% 4,119 4,185 -1.6%
X5 4,254 3,885 9.5% 38,453 36,703 4.8%
X6 566 590 -4.1% 4,976 5,714 -12.9%
BMW light trucks 6,639 8,564 -22.5% 80,869 81,285 -0.5%
BMW brand   23,208   24,017   -3.4%   243,383   254,150   -4.2%
Cooper /S Hardtop 2 Door 825 772 6.9% 8,730 9,319 -6.3%
Cooper /S Hardtop 4 Door 632 676 -6.5% 6,178 9,602 -35.7%
Cooper /S Convertible 640 430 48.8% 4,921 3,732 31.9%
Cooper /S Clubman 369 1,124 -67.2% 6,834 9,148 -25.3%
Coupe 0 0 0.0% 0 0 0.0%
Roadster 0 0 0.0% 0 0 0.0%
Countryman 1,203 941 27.8% 11,784 10,986 7.3%
Paceman 0 11 -100.0% 9 78 -88.5%
MINI brand   3,669   3,954   -7.2%   38,456   42,865   -10.3%
TOTAL BMW of North America, LLC   26,877   27,971   -3.9%   281,839   297,015   -5.1%
 

BMW Pre-Owned Vehicles

  • In October, BMW Certified Pre-Owned sold 9,961 vehicles, a decrease of
    11.9 percent from October 2016.
  • Total BMW Pre-Owned sold 18,180 vehicles, a decrease of 16.6 percent
    from October 2016.
  • Total BMW Pre-Owned cars sold year-to-date were 198,869, a 4.4 percent
    increase from the first ten months of 2016.

MINI Pre-Owned Vehicles

  • In October, MINI Certified Pre-Owned sold 756 vehicles, a decrease of
    25.6 percent from October 2016.
  • Total MINI Pre-Owned sold 2,164 vehicles in October 2017, a decrease
    of 11.9 percent from October 2016.
  • Total MINI Pre-Owned sales year-to-date were 25,604, a 7.8 percent
    increase from the first ten months of 2016.

BMW Group In America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; Designworks, a strategic design consultancy based
in California; technology offices in Silicon Valley, Chicago and various
other operations throughout the country. BMW Manufacturing Co., LLC in
South Carolina is part of BMW Group's global manufacturing network and
is the manufacturing plant for all X5 and X3 Sports Activity Vehicles
and X6 and X4 Sports Activity Coupes. The BMW Group sales organization
is represented in the U.S. through networks of 344 BMW passenger car and
BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127
MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in
the USA is available to journalists on-line at www.bmwusanews.com
and www.press.bmwna.com.

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