Market Overview

GlobalShop Partners with The Magnificent Mile® Association on 'Windows of The Magnificent Mile' Program

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The GlobalShop trade show and conference for retail design is pleased to
announce its partnership with The Magnificent Mile® Association on the ‘Windows
of The Magnificent Mile'
program during GlobalShop, March 27 – 29,
2018. The program features window displays from 15-20 retailer members
of the Association with materials provided by GlobalShop exhibitors. The
windows displays will be unveiled the morning of the first day of the
show and will remain on display through the month of April.

The ‘Windows of The Magnificent Mile' program is not only a
celebration of the retail design industry, but also a nationally
marketed consumer campaign to pique the interest of shoppers and drive
foot traffic to brick and mortar stores.

"GlobalShop looks forward to partnering with The Magnificent Mile®
Association in 2018," said GlobalShop Founder and Show Director, Doug
Hope. Our previous experience working with the merchants and the
Association created spectacular results, with some two dozen merchants
doing a dramatic reveal the opening day of GlobalShop. The event
featured significant branding up and down the street through banners as
well as on the store windows themselves, drawing attention to the
retailers' products and services. During the week of GlobalShop, the
Association reported a 12% year-over-year increase in retail sales,
indicating strong shopper interest and pull-through from the street-side
windows."

"The Magnificent Mile is a unique destination, and we are proud to
partner with GlobalShop to feature our flagship retail experience on a
national level," said John Chikow, president & CEO of The Magnificent
Mile® Association. "Windows of The Magnificent Mile provides
visitors a rare look at the latest and greatest in retail merchandising
and technology, which is an important nod to the world-class conventions
we host in Chicago year-round."

The current list of participating retailers includes: Bulgari,
Bloomingdale's Medinah Home Store, Charming Charlie, Chicago
Contemporary Museum of Art Store, Fannie May Chocolates, Hanig's
Footwear, I Love Chicago, Neiman Marcus Last Call Studio, Overland
Sheepskin, The Goldsmith Ltd and Saks Fifth Avenue. Supplier partners
and additional retailers to be confirmed by end of December.

More information about the program can be found at: https://www.themagnificentmile.com/explore/windowsofthemagmile-2018

About GlobalShop

GlobalShop is the nation's largest trade show and conference dedicated
to store design, merchandising and shopper-facing marketing and
technology, bringing together retailers, brand marketers and industry
suppliers each year since 1993. GlobalShop's conference program is led
by top retail experts, who provide insight, advice and best practices on
how to create sustainable brands and memorable shopper experiences.

GlobalShop is owned by Emerald Expositions, the largest operator of
business-to-business trade shows in the United States, with most of our
shows dating back several decades. We currently operate more than 50
trade shows, including 31 of the top 250 trade shows in the country as
ranked by TSNN, as well as numerous other events. Our events connect
over 500,000 global attendees and exhibitors and occupy more than 6.5
million NSF of exhibition space. We have been recognized with many
awards and accolades that reflect our industry leadership as well as the
importance of our shows to the exhibitors and attendees we serve. For
more information, please visit globalshop.org.

About The Magnificent Mile® Association

The Magnificent Mile® Association is a private, non-profit membership
organization with a mission of preserving, promoting and enhancing one
of Chicago's most unique, multi-use neighborhoods. In addition to
international marketing and planning popular consumer programming
year-round, the Association also serves its 700+ members with district
planning and beautification and incomparable networking opportunities.
Members include real estate properties, retail shops, hotels,
restaurants, entertainment establishments, institutional and residential
properties and various professional services. For more information,
visit TheMagnificentMileAssociation.com.

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