Market Overview

Select Comfort Changes Name to Sleep Number


Also changes ticker symbol to SNBR on November 1

Select Comfort Corporation, the leader in sleep innovation, announces
that effective today it changed its name to Sleep Number Corporation
with NASDAQ ticker symbol SNBR.

"The alignment of our corporate name with our renowned consumer brand is
an important progression in our company's continued evolution as the
sleep innovation leader," said Shelly Ibach, president and chief
executive officer of Sleep Number. "With our smart, effortless sleep
technology, we are improving our customers' well-being by redefining
quality sleep."

Through its proprietary sleep innovations, life-long customer
relationships and extraordinary retail experience, Sleep Number is
changing the way people think about sleep.

Powered by the latest in biometric sleep tracking, the Sleep Number 360™
smart bed, the company's most advanced innovation to date, intuitively
senses and automatically adjusts comfort to keep partners on both sides
of the bed sleeping soundly all night. SleepIQ® technology – the
operating platform of the bed – integrates hardware, software and design
to deliver effortless adjustability, sleep tracking and connectivity.
Gathering hundreds of data points per second, SleepIQ senses each
sleeper's heart rate, breathing rate and movement, and integrates the
smart mattress and the FlexFit™ adjustable base to automatically adjust
for restful sleep all night long. SleepIQ technology also delivers a
personal SleepIQ® score and individualized insights to customers each
morning, helping them understand the changes they can make to their
comfort, lifestyle and environment to improve their sleep and therefore
their overall well-being.

About Sleep Number
Thirty years ago, Sleep Number
transformed the mattress industry with the idea that ‘one size does not
fit all' when it comes to sleep. Today, the company is the leader in
sleep innovation and ranked "Highest in Customer Satisfaction with
Mattresses" by J.D. Power in 2015 and 2016. As the pioneer in biometric
sleep tracking and adjustability, Sleep Number is proving the connection
between quality sleep and health and well-being. Dedicated to
individualizing sleep experiences, the company's 4,000 team members are
improving lives with innovative sleep solutions. To find better quality
sleep visit one of the more than 550 Sleep Number® stores located in 49
states or
For additional information, visit our newsroom
and investor

Media Note
Sleep Number multimedia assets are available to
download here.

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