Market Overview

SOUR PATCH KIDS® brand will debut inaugural float in the 91st Annual Macy's Thanksgiving Day Parade®


EAST HANOVER, N.J., Oct. 19, 2017 /PRNewswire/ -- This November, mischief and mayhem hit the streets of the Big Apple as SOUR PATCH KIDS® brand debuts its first ever float in the 91st Annual Macy's Thanksgiving Day Parade®. Set to bring its "Sour Then Sweet" personality to more than 3.5 million spectators along the Parade's famous route in New York City, and more than 50 million TV viewers nationwide - the new "Parade Day Mischief" float will leave a trail of smiles from coast-to-coast on Thanksgiving Day.

"We're beyond excited to make our mark on history this Thanksgiving with the unveiling of our first-ever SOUR PATCH KIDS float, joining the ranks of some of pop culture's most memorable brands," said Katie Williams, senior director of marketing, North America Confections. "It's been an amazing experience so far watching the Macy's design team bring our playful spirit to life, and putting our own 'Sour. Sweet. Gone.' twist on this wonderful holiday tradition."

Rising almost three-stories high and more than 32 feet long, the "Parade Day Mischief" float will portray SOUR PATCH KIDS characters doing what they do best - causing shenanigans as they take over a replica of the Macy's Thanksgiving Day Parade. The colorful, confetti-spilling marvel will bring to life an imaginative interpretation of how the Kids celebrate their Thanksgiving Day. In addition to dozens of animated Kids, the float will feature an amazing recreation of one of Macy's iconic clowns as a giant balloon, as well as awe-inspiring depictions of New York City's breathtaking skyscrapers. A surprise musical guest star will also be aboard for the Turkey Day ride down the 2.5-mile route.

"Every year the Macy's Thanksgiving Day Parade brings joy and fun to millions of spectators in a massive spectacle that our team has planned very carefully for almost two years. The addition of the rambunctious SOUR PATCH KIDS characters will be a treat for fans of all ages - we just hope they don't cause too much mischief as they join us to celebrate the start of the holiday season," said Jordan Dabby, vice-president, partnership marketing for Macy's Thanksgiving Day Parade.

The 91st Macy's Thanksgiving Day Parade airs nationwide on NBC-TV on Thursday, Nov. 23, 2017 from 9 a.m.12 p.m., in all time zones. For more information on the Macy's Parade, please visit

Follow SOUR PATCH KIDS brand @SourPatchKids on Facebook, Twitter and Instagram and @SourPatchSnaps on Snapchat for more "Sour Then Sweet" fun.

SOUR PATCH KIDS candy launched in 1985 and has long been a favorite among teens and young adults. SOUR PATCH KIDS candy is known for its "Sour Then Sweet" taste. Today, SOUR PATCH KIDS candy is the #1 selling all sour candy brand in the U.S. marketplace. To learn more about SOUR PATCH KIDS candy, visit @SourPatchKids on Facebook, Twitter and Instagram and @SourPatchSnaps on Snapchat.

About Mondelēz International, Maker of SOUR PATCH KIDS® Candy
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as OREO cookies and belVita breakfast biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit or follow the company on Twitter at

SOUR PATCH KIDS, SOUR PATCH KIDS Logo, SPK, SOUR.SWEET.GONE., SOUR THEN SWEET, and SPK Kid Design, are trademarks of Mondelēz International group, used under license.

About the Macy's Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators who line up along the streets of New York City each year, Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 91 years, Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the parade proudly marches along a more than two-mile route in New York City with more than 8,000 participants in tow, including Macy's employees, their families, celebrities, athletes, clowns, and dance groups spreading holiday cheer. The parade also features America's best marching bands, fabulous floats, and Macy's signature giant helium character balloons. For more information on Macy's parade, please visit or call the parade hotline at (212) 494-4495.



The first ever SOUR PATCH KIDS brand Macy's Thanksgiving Day Parade® float, which will rise nearly three stories high, is currently under construction at Macy's Studio.

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SOURCE Mondelēz International

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