Market Overview

Subaru Canada: Highest September Sales on Record; Unprecedented Sales for All-New 2018 Crosstrek

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  • Third best month ever with 5,139 units retailed

  • Sales up 11.5 percent over last September

  • September's volume leader, the all-new Crosstrek, enjoys increase of 63.6 percent, retailing 1,479 units for its single highest month of sales ever

MISSISSAUGA, ON, Oct. 3, 2017 /CNW/ - Subaru Canada, Inc. (SCI) welcomes fall with a sharp uptick in sales, setting a new milestone for September sales with results up 11.5 percent and 5,139 units retailed. The end of the third quarter also marked the Japanese automaker's third highest month of sales ever. Exuberant year-to-date sales of 40,976 units put Subaru in an optimal position to overtake 2016's annual sales record of 50,190 units.  

It was a record-breaking September nationwide and the highest sales ever in Ontario.  The western region was up 14.2 percent, Ontario rose 11.7 percent, Quebec increased 9.6 percent and the Atlantic region was 8.5 percent above last September.   

Subaru's small crossover, the Crosstrek, significantly bolstered sales, celebrating its best month ever with results up 63.6 percent and 1,479 units retailed over the same period last year. Impreza sales also rose in September with a record 965 units retailed, an increase of 41.7% over last September. Subaru's performance sedans, the WRX and WRX STI, enjoyed a record-breaking month with 431 units sold, an increase of 18.1 percent.

"Subaru's incredibly strong sales momentum can be credited to our strong dealer network and enticing product offering," said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc.  "As an appealing alternative to mainstream brands, Subaru offers an unbeatable combination of world-class safety, performance, reliability, and versatility to enable adventure and active lifestyles. These core values appeal to more and more Canadians."


September

5,139

Month's actual

4,611

Previous year (same month)

528

Difference

11.5%

MTD sales vs. STLY



40,976

2017 YTD

37,248

2016 YTD

3728

Difference

10.0%

YTD sales vs. STLY

14,543

Q3 2017

13,333

Q3 2016

1210

Difference

9.1%

Current quarter sales vs. STLY

 

About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 93 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on Twitter.

SOURCE Subaru Canada Inc.

View original content: http://www.newswire.ca/en/releases/archive/October2017/03/c8358.html

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