Market Overview

Catherines® Plus Sizes Joins The Fight Against Breast Cancer Through Partnership With The Breast Cancer Research Foundation


BENSALEM, Pa., Oct. 2, 2017 /PRNewswire/ -- Catherines, the preferred destination for plus-size women who love looking and feeling their best, is proud to join the fight against breast cancer by partnering with the Breast Cancer Research Foundation (BCRF) during Breast Cancer Awareness Month for the second consecutive year. The Catherines brand prides itself on its unique culture which is defined by extraordinary connections, where associates become friend, confidant and style editor to loyal customers. Knowing that many of their customers have been touched by breast cancer on some level, the brand feels it is important to stand together in the fight against this disease.

This October, Catherines will offer customers three different ways to contribute to the cause. A register roundup campaign will give customers the opportunity to round up their in-store purchase to the nearest dollar with the difference going to BCRF, or another amount of their choice. Catherines is also introducing a coupon book, valid during the month of November, in return for a $5 donation.

Most notably, Catherines is introducing a ten-piece BCRF capsule collection that will allow consumers to proudly show their support. The capsule spans activewear, sleepwear and fashion styles, with ten percent of the purchase price from the collection being donated to BCRF. The collection features the eye-catching prints and flattering fit Catherines customers know and love. The offering includes sleek workout pants with intricate mosaic and color-block patterns, figure-flattering tops with bold pink colors and accents, and the traditional pink Breast Cancer Awareness ribbon. These easy-to-wear pieces can be mixed and matched to suit any personal taste.

All three BCRF donation opportunities will be offered at Catherines stores nationwide during the month of October, and the BCRF capsule collection will be available in stores and online at throughout the month.

About Catherines
As the fashion leader for extended plus sizes, Catherines occupies a special niche in the marketplace for an extremely underserved customer. The brand is the fashion and fit authority for women sizes 16W–34W and 0X–5X, including petites, inspiring women to feel stylish, beautiful and confident. Offering fresh, comfortable fashion that caters to customers' fit needs and lifestyle, Catherines' commitment to helping each customer look and feel her best is unparalleled. With nearly 400 locations nationwide, plus, Catherines seeks to engage, connect, inform and inspire the women they serve. Catherines is a wholly owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit for store locations and the latest fashion and trend information. Follow us on Facebook @CatherinesPlusSizes, and on Instagram, Twitter and Pinterest @CatherinesPlus.

About Breast Cancer Research Foundation (BCRF)  The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF will award $59.5 million to support the work of more than 275 scientists at leading medical and academic institutions across 15 countries, making BCRF the largest private funder of breast cancer research worldwide. BCRF is one of the nation's most fiscally responsible nonprofits and is the only breast cancer organization in the U.S. with an "A+" from CharityWatch and Charity Navigator's highest rating of four stars. Visit to learn more. 

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