Market Overview

Celebrate Halloween with Frights and Delights from American Greetings

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Cleveland, Ohio, Oct. 12, 2017 (GLOBE NEWSWIRE) -- According to the Greeting Card Association, consumers exchange about 21 million Halloween cards every year, and American Greetings research shows that the majority of these card-recipients are under 18-years-old. Conversely, the industry leader has seen an increase in the number of adult recipients of Halloween cards in recent years – so it's no mysterious October magic that fall is a popular time for people of all ages to connect. From a furry card with googly eyes to make your grandchild giggle to stylishly spooky party goods for an adult celebration, the American Greetings card department has everything you need for a Halloween filled with frights and delights.

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This year's collection of Halloween cards offers a combination of brand-new designs and all-time favorite innovations to ensure your greetings make a spook-tacular statement. Cards featuring traditional iconography capture the season's excitement with bold color palettes and patterns, embellishments like glitter and hand-lettering, and interesting photo techniques. Those looking for some hair-raising humor will love the new Costume Critters™ collection featuring adorable pets who groove with their light-up pumpkin pails as they sing and dance.

Halloween festivities are always more fun with eye-catching decorations and details, and American Greetings assortment of gift packing and party goods includes new designs for that extra dash of hocus pocus. Gift bags of all sizes feature classic characters, like pumpkins, black cats and ghosts, and are complemented by a sweet selection of printed lunch and treat bag designs for a cute and convenient way to celebrate. Patterned tissue paper and charming stickers complete any package and are ideal for Halloween crafts and party favors.

Consumers can find these Halloween products, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

 

 

About American Greetings

As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

 

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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/974225f8-36a3-491f-bb20-0f22b51082b9

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/dbe34178-77cb-4c0a-b03b-276b3dd61fb7

Megan Baucco
American Greetings
216.252.7300 ext. 2841
megan.baucco@amgreetings.com

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