Market Overview

HeroTalkies Taps Brightcove to Stream Tamil Entertainment to Global Audiences


Online destination for global Tamil audiences to watch high-quality
entertainment across multiple devices.

. (NASDAQ:BCOV), the leading global provider of cloud services
for video, today announced it is powering the online Tamil movie
destination, HeroTalkies.
Catering to the Indian diaspora across the world, HeroTalkies offers a
subscription based, on-demand entertainment service across a variety of
platforms and devices.

This press release features multimedia. View the full release here:

HeroTalkies delivers Indian content to global audiences. (Photo: Business Wire).

HeroTalkies delivers Indian content to global audiences. (Photo: Business Wire).

HeroTalkies' mission is to provide a cultural connect to Tamil audiences
around the world through Tamil movies, TV shows, and original content.
HeroTalkies' content strategy has been to serve up eight movies per
month in VOD format, releasing them 3-4 weeks after the national theatre
release in India.

The service, although not available in India, caters to the global
Indian diaspora with around 165,000 active users and growing. The global
Tamil audience is accustomed to watching at least one new movie per
week, and with at least 150 new Tamil movies released every year, access
to movies outside of India has been primarily served by piracy sites.
HeroTalkies spotted this market opportunity and created an online
streaming service to deliver all new Tamil movies legally. HeroTalkies
monetises the service using a subscription model with monthly fee or
annual fee options.

"When we spotted that there was an overseas appetite for Tamil content
that was being served by piracy sites, we knew that HeroTalkies was the
answer but we had no idea how to launch or even start an OTT service. We
didn't even have any background in broadcast technology or in digital.
But what we did know was that we needed to ensure that our viewers did
not experience pixelated screens, buffering or bad audio that could
easily ruin the movie-watching experience. With high-speed streaming,
HD-quality content, and a future-ready cloud architecture powered by
Brightcove, we are well equipped to deliver a world class online
entertainment experience for our viewers, anytime and everytime,"
Aathitiyan VS, Co-Founder and managing director of HeroTalkies, said.

"With Brightcove, there is no need for local transcoding workflow and we
have the option to deliver through multiple CDNs. To add, we are also
able to use our own CMS and integrate Brightcove Video Cloud using the
APIs, which were very convenient for us. Again, we are not the
technology experts. We are the content experts so it was a peace of mind
to the leave the technology know-how for Brightcove to manage,"
Aathitiyan added.

"HeroTalkies is an inspiring tale of a startup who diligently researched
the kind of technology stack that would make or break their business. We
love working with companies who push us to consistently deliver on the
high expectations. This is the kind of trust and true partnership that
Brightcove strives to be associated with," Ben Morrell, general manager
of Brightcove in Asia, said.

Brightcove on social media:

About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has thousands of customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.

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