Market Overview

Neustar and J.D. Power Partner to Offer Best-in-Class Automotive Audiences for Precision Marketing


Two formidable leaders combine strengths to power industry-leading
automotive segments

Inc., a trusted, neutral provider of real-time information services,
today announced that it is partnering with J.D. Power, the global leader
in consumer insights and data and analytics, to offer a new advanced
automotive audiences solution. The new
will combine Neustar's trusted identity with J.D. Power's
real-time Power Information Network (PIN) to help brands and agencies
deliver hyper-personalized and relevant messages to automotive consumers
and prospects.

Coming together for the first time, J.D. Power and Neustar have
established a one-of-a-kind automotive marketing solution that provides
advertisers with greater precision, quality and reach when delivering
connected customer experiences to real audiences across multiple
channels and screens. Neustar offers one of the leading digital
audiences solutions with more than 20,000 audiences available in its AdAdvisor
®. Together with J.D. Power's audience seeds, a unique set
of valuable automotive data, this partnership sets a new standard for
automotive audiences. J.D. Power collects real-time automotive data from
more than 14,000 dealerships, giving advertisers unparalleled access to
automotive data that allows them to deliver the right message to the
right people at the right time along the path to purchase.

"The standards for audience data are highly variable across the
industry. Nowhere has this been more apparent than in automotive, where
the cost of using stale, outdated data means waiting for years before
the buyer is back in market," said Julie Fleischer, Vice President,
Marketing Solutions, Neustar. "Most data providers start with limited
data and limitless assumptions, creating audience segments that may be
flawed, inaccurate, and out-of-date. By partnering with J.D. Power, we
are setting a new standard for what actionable, verified, fresh
automotive audiences should look like. When you only get one chance at
selling to a customer every four or more years, you shouldn't have to
rely on trial and error to identify and serve your target. Better data
sells more cars."

J.D. Power captures same-day automotive sales data from more than 14,000
dealerships, receives over 1 billion purchase data points including
information on incentive buyers, finance method, decision makers
and leasing terms. Combining J.D. Power's sales data precision,
real-time data access, scale, true matching capabilities and sheer
volume of purchase information with Neustar's unmatched identity mapping
capabilities using its OneID®
system, gives advertisers best-in-class actionable audiences for
targeting across offline and online channels, including mobile, OTT and
addressable TV.

"Our industry has long needed an automotive audience standard that is
founded on rich, real-time, constantly updated and quality assured
data," said Bernardo Rodriguez, Chief Digital Officer, J.D. Power.
"Combining Neustar's trusted identity with audience seeds from our
robust Power Information Network gives advertisers a dependable way to
build audience segments without any data gaps and extra cost."

The partnership is rooted in Neustar's authoritative OneID system, which
is responsible for collecting, corroborating, and validating consumer
and business identities, provides advertisers with the highest possible
quality match rates and reach across all marketing channels, both online
and offline. While most vendors typically only incorporate online
behaviors to understand a consumer, reducing scale, Neustar's unique
approach consists of taking offline data sources and combining them with
online behavior to create a comprehensive view of the customer.

Neustar will be hosting a panel at the Automotive Marketing Roundtable (AMR),
the leading automotive marketing event, on October 24-25 in Las Vegas.
Hear more about our partnership from Julie Fleischer as we discuss the
state and trends of data quality and audiences in automotive.

About Neustar

Every day, the world generates roughly 2.5 quadrillion bits of data.
Neustar isolates certain elements and analyzes, simplifies and edits
them to make precise and valuable decisions that drive results. As one
of the few companies capable of knowing with certainty who is on the
other end of every interaction, we're trusted by the world's great
brands to make critical decisions some 20 billion times a day. We help
marketers send timely and relevant messages to the right people. Because
we can authoritatively tell a client exactly who is calling or
connecting with them, we make critical real-time responses possible. And
the same comprehensive information that enables our clients to direct
and manage orders also stops attackers. We know when someone isn't who
they claim to be, which helps stop fraud and denial of service before
they're a problem. Because we're also an experienced manager of some of
the world's most complex databases, we help clients control their online
identity, registering and protecting their domain name, and routing
traffic to the correct network address. By linking the most essential
information with the people who depend on it, we provide more than
11,000 clients worldwide with decisions—not just data. More information
is available at

About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services
and data and analytics. These capabilities enable J.D. Power to help its
clients drive customer satisfaction, growth and profitability.
Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif.,
and has offices serving North/South America, Asia Pacific and Europe.
J.D. Power is a portfolio company of XIO Group, a global alternative
investments and private equity firm headquartered in London, and is led
by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten

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