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MoviePass Subscriber Growth Exceeds Projections

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MoviePass' Movie Theater Subscription Service Surpasses 600,000
Subscribers Approximately 60 days After Launching New $9.95 Subscription
Plan

Helios and Matheson Analytics Inc. (NASDAQ:HMNY) announced today that
MoviePass Inc., the movie theater subscription service that HMNY has
agreed to buy a majority stake in, has surpassed over 600,000 paying
monthly subscribers as of October 18, 2017, up from approximately 20,000
as of August 14, 2017, the day before MoviePass announced its new $9.95
per month subscription price. The continued growth trajectory exceeded
MoviePass' initial projections, and now MoviePass projects that it will
acquire at least 3.1 million additional paying subscribers through
August 18, 2017, exceeding its previous estimate of 2.5 million
subscribers. HMNY also announced that MoviePass had a subscriber churn
rate of 4.2% for month 1 and 2.4% for month 2 after announcing its new
$9.95 per month subscription price. Based on current churn rates,
monthly subscriber retention is above 96% and average paying monthly
subscriber life expectancy is 46.8 months.

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171024005946/en/

MoviePass Subscriber Growth Exceeds Projections (Photo: Business Wire)

MoviePass Subscriber Growth Exceeds Projections (Photo: Business Wire)

"Month after month we aim to improve our service with faster card
delivery, improved application updates, and an easier-to-use web site.
We believe our strategy is paying off in terms of increased
satisfaction, reduced churn, and faster growth," said Mitch Lowe, CEO of
MoviePass. "I believe our ongoing investments in customer experience,
usability and convenience have steadily improved customer satisfaction
and retention."

Following HMNY's purchase of a majority stake in MoviePass, which
remains subject to the approval of HMNY's stockholders, HMNY plans to
further integrate its data analytics capabilities with the MoviePass
service to analyze moviegoer's behaviors and preferences, with the goal
of helping the film industry better understand what audiences want. With
HMNY's capabilities, HMNY believes that MoviePass can bridge an
intelligence gap for the movie theater industry so the entire film
ecosystem can better serve audiences in areas ranging from production to
advertising.

"When you apply computer science and machine learning to an industry
that we believe has lacked significant innovation, useful patterns start
to emerge," said Ted Farnsworth, Chairman and CEO of HMNY. "More
subscribers mean more data. Together, I believe HMNY and MoviePass can
offer important analytics to movie studios and exhibitors while serving
the interests of moviegoers in the process. "

About Helios and Matheson

Helios and Matheson Analytics Inc. (NASDAQ:HMNY) is a provider of
information technology services and solutions, offering a range of
technology platforms focusing on big data, artificial intelligence,
business intelligence, social listening, and consumer-centric
technology. Its holdings include RedZone Map™, a safety and navigation
app for iOS and Android users, a community-based ecosystem that features
a socially empowered safety map app that enhances mobile GPS navigation
using advanced proprietary technology. Through TrendIt, Helios and
Matheson has acquired technology addressing crowd and migration patterns
and consumer behavior in real-time. The patented technology predicts
population behavior, along with a crowd's population size, origin and
destination. HMNY is headquartered in New York, NY and listed on the
Nasdaq Capital Market under the symbol HMNY. For more information, visit www.hmny.com.

About MoviePass

MoviePass is a technology company dedicated to enhancing the exploration
of cinema. As the nation's premier movie-theater subscription service,
MoviePass provides film enthusiasts with a variety of subscription
options to enhance their movie-going experience. The service, now
accepted at more than 91% of theaters across the United States, is the
nation's largest theater network. Visit: www.moviepass.com.

Additional Information for Stockholders of HMNY about the Proposed
Transaction between HMNY and MoviePass and Where to Find It

HMNY plans to file with the U.S. Securities and Exchange Commission (the
"SEC") and furnish its stockholders with a proxy statement in connection
with the proposed transaction with MoviePass and security holders of
HMNY are urged to read the proxy statement and the other relevant
materials when they become available because such materials will contain
important information about HMNY, MoviePass and their respective
affiliates and the proposed transaction. The proxy statement and other
relevant materials (when they become available), and any and all other
documents filed by HMNY with the SEC, may be obtained free of charge at
the SEC's website at www.sec.gov.

In addition, investors may obtain a free copy of HMNY's filings from
HMNY's website at www.hmny.com or
by directing a request to: Helios and Matheson Analytics Inc., Attn:
Secretary, Empire State Building, 350 Fifth Avenue, Suite 7520, New
York, New York 10118, (212) 979-8228.

INVESTORS AND SECURITY HOLDERS OF HMNY ARE URGED TO READ THE PROXY
STATEMENT AND THE OTHER RELEVANT MATERIALS WHEN THEY BECOME AVAILABLE
BEFORE MAKING ANY VOTING OR INVESTMENT DECISION WITH RESPECT TO THE
PROPOSED TRANSACTION BETWEEN HMNY AND MOVIEPASS.

Participants in the Solicitation

HMNY and its directors and executive officers may be deemed to be
participants in the solicitation of proxies from the security holders of
HMNY in connection with the proposed transaction between HMNY and
MoviePass. Information about those directors and executive officers of
HMNY, including their ownership of HMNY securities, is set forth in the
annual report on Form 10-K for the year ended December 31, 2016, which
was filed with the SEC on April 14, 2017, and its definitive proxy
statement on Schedule 14A filed with the SEC on October 3, 2017.
Investors and security holders may obtain additional information
regarding the direct and indirect interests of HMNY and its directors
and executive officers in the proposed transaction by reading the proxy
statement and other public filings referred to above.

Cautionary Statement on Forward-looking Statements and Other
Information in this Press Release

Certain information in this communication contains "forward-looking
statements" about HMNY and MoviePass within the meaning of the Private
Securities Litigation Reform Act of 1995 or under Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended (collectively, "forward-looking
statements"), that may not be based on historical fact, but instead
relate to future events. Forward-looking statements are generally
identified by words such as "projects," "may," "will," "could," "would,"
"should," "believes," "expects," "anticipates," "estimates," "intends,"
"plans," "potential" or similar expressions. Such forward-looking
statements include, without limitation, statements regarding (i) the
expected completion of HMNY's acquisition of a controlling interest in
MoviePass (the "MoviePass Transaction"), (ii) the time frame in which
such acquisition is expected to occur, (iii) the expected benefits to
HMNY and MoviePass from completing the acquisition and (iv) MoviePass'
business and subscriber growth. Statements regarding future events are
based on the parties' current expectations and are necessarily subject
to associated risks related to, among other things, the conditions to
the closing of the acquisition may not be satisfied, the occurrence of
any event, change or other circumstances that could give rise to the
termination of the acquisition agreement between MoviePass and HMNY,
MoviePass' and HMNY's continuing need for additional financing, and
general economic conditions. Therefore, actual results may differ
materially and adversely from those expressed in any forward-looking
statements.

Such forward-looking statements are based on a number of assumptions.
Although management of HMNY and MoviePass believe that the assumptions
made and expectations represented by such statements are reasonable,
there can be no assurance that a forward-looking statement contained
herein will prove to be accurate. Actual results and developments may
differ materially and adversely from those expressed or implied by the
forward-looking statements contained herein and even if such actual
results and developments are realized or substantially realized, there
can be no assurance that they will have the expected consequences or
effects.

Risk factors and other material information concerning HMNY and
MoviePass are described in the Current Report on Form 8-K filed with the
SEC on October 11, 2017, in HMNY's Annual Report on Form 10-K for the
fiscal year ended December 31, 2016 and other HMNY filings, including
subsequent current and periodic reports, information statements and
registration statements filed with the SEC. You are cautioned to review
such reports and other filings at www.sec.gov.

Given these risks, uncertainties and factors, you are cautioned not to
place undue reliance on such forward-looking statements and information,
which are qualified in their entirety by this cautionary statement. All
forward-looking statements and information made herein are based on
HMNY's and MoviePass' current expectations and HMNY does not undertake
an obligation to revise or update such forward-looking statements and
information to reflect subsequent events or circumstances, except as
required by law.

In particular, MoviePass' $9.95 per month subscription pricing model is
new. There can be no assurance that the resulting rate of increase in
its subscribers will continue or be sustained. Moreover, the increase in
the number of MoviePass subscribers provides no assurance that the
MoviePass business model will lead to profitability.

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