Market Overview

Sleep Number to Address Sleep Tech at Connected Health Conference 2017

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Chief Strategy and Customer Relationship Officer Melissa Barra Joins
Industry Leaders for Interactive Connected Health and Smart Home Panel

Sleep
Number
today announced it will join fellow thought leaders at the Connected
Health Conference 2017
(CHC17) in Boston, Mass. on Wednesday, Oct.
25 to address sleep technology and the connected home. Melissa Barra,
chief strategy and customer relationship officer for Sleep Number will
participate in an interactive panel, Sleep Tech and Smart Home: Is
Smart Bedroom the Next Opportunity?
as part of the Parks Associates
pre-show workshop, "Connected
Health and the Smart Home: Assessing the Crossover Opportunities
."

"This year's Connected Health Conference brings together leaders and
companies on the cutting edge of personal connected health innovation,"
said Barra. "With our smart, effortless technology, Sleep Number is at
the forefront of connected sleep. I look forward to sharing our insights
on the importance of quality sleep to the future of health and wellness."

While consumers are beginning to understand that poor sleep detracts
from quality of life and contributes to chronic health problems, they
have a difficult time knowing what to do to improve their sleep.
Moderated by Jennifer Kent, director of research, quality and product
development at Parks Associates, the interactive panel session will
discuss how to integrate sleep technology into a smart home experience
and how to engage consumers a more meaningful way. Barra will leverage
her deep knowledge of the customer to provide unique insight into the
need of individualized, smart sleep innovations for overall health and
wellness.

"Parks Associates data reveals that more than one-third of consumers
indicate they'd like help improving their sleep quality, second only to
the desire for help losing weight," said Jennifer Kent, Director of
Research, Parks Associates. "The next generation of sleep solutions are
not only detecting sleep patterns but personalizing recommendations to
improve an individual's sleep environment and quality."

Sleep Number is positioned to drive the next wave of connected sleep
through its SleepIQ®
technology and suite of 360™ smart bed solutions
. SleepIQ provides
personalized insights and access to biometric data on heart rate,
breathing and movement throughout the night via one of the largest and
most accurate sleep database in the world. The Sleep Number 360 smart
mattresses and adjustable bases deliver an effortless sleep experience
that intuitively senses and automatically adjusts comfort to keep both
partners sleeping soundly all night.

CHC17 is the most anticipated event in connected health, bringing
together the industry's two leading events and top thought leaders for
three days of inspirational, provocative and forward-thinking
discussion. Analysts and industry executives will discuss the role of
health for the connected consumer and strategies to deliver healthcare
innovations through a connected and intelligent home. CHC17 will be held
at the Seaport World Trade Center in Boston, Mass. from Oct. 25-27,
2017. For additional information, visit http://www.connectedhealthconf.org.

About Select Comfort Corporation
Thirty years ago,
Sleep Number transformed the mattress industry with the idea that ‘one
size does not fit all' when it comes to sleep. Today, the company is the
leader in sleep innovation and ranked "Highest in Customer Satisfaction
with Mattresses" by J.D. Power in 2015 and 2016. As the pioneer in
biometric sleep tracking and adjustability, Sleep Number is proving the
connection between quality sleep and health and wellbeing. Dedicated to
individualizing sleep experiences, the company's 4,000 team members are
improving lives with innovative sleep solutions. To find better quality
sleep visit one of the 550 Sleep Number® stores located in 49
states or SleepNumber.com.
For more information, visit the company's Newsroom and Investor
Relations
 sites.

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