Market Overview

Strativity's Touchpoint Dashboard Unveils Customer Types and Enhanced User Interface


The world's premier customer experience consultancy, Strativity
Group, Inc., rolls out new features within Touchpoint Dashboard to help
practitioners amplify the human elements in customer journey maps.

Strativity Group, Inc., the world's leading customer experience
consultancy, unveils Customer Types and a revamped user interface within
Touchpoint Dashboard. Customer Types enable users to create, manage and
relate groups of customer categories directly into their journey maps.
This feature is complimented by a revamped Interface that moves nearly
every complex interaction into a simpler, easy design for Touchpoint
Dashboard users.

"Customer Types are similar to Personas but so much more because today's
journey maps are used in both broad and narrow applications. Now our
users can assign specific touchpoints to all customers, segments,
personas, employees, individuals and any other group they need to
represent," stated Touchpoint Dashboard's Chief Product Officer, Peter
Haid. "I personally love how beautifully and flexibly this feature
humanizes customers in the context of a journey map. Our new user
interface is modern, simple, easy to use and tuned for performance."

With this release, Touchpoint Dashboard customers will enjoy the

  • Beautiful Customer Type libraries for both broad and narrow journey
  • Customer Type integration across any number of journey maps with
    re-usable touchpoints assigned
  • Easier to use features, with more screen space across the entire user

Lior Arussy, President, and CEO of Strativity adds "Strativity and
Touchpoint Dashboard continue to invest in the platform and in our
technology. We've incorporated some of the most requested features, like
Customer Types and in-journey validation. The addition of Customer and
the enhanced interface are the latest steps to enhance the Touchpoint
Dashboard user experience. In the next few months users will see even
more exciting innovations."

About Strativity Group Inc. Passion, Expertise, and Execution

The people at Strativity are united by passion and guided by a
proprietary integrated methodology to unleash exceptional performance
with employees and customers. With experience at leading organizations
such as Bain, Deloitte, EY, Ipsos, Bulgari and HP, Strativity brings
world-class experience combined with a focus on measurable results.

We measure success by a single word: Execution.

Strativity has had the privilege of working with exceptional brands such
as Mercedes-Benz, MasterCard, Royal Caribbean Cruise Line, Walmart, New
York Times, FedEx, Mazda, SAP, Honeywell and Johnson & Johnson.

With over 200 completed projects in 21 countries impacting over 700
million customers and 1,000,000 employees, Strativity is ready to face
your challenge.

About Touchpoint Dashboard Where Journeys Meet Exceptional Experiences

Touchpoint Dashboard, a Strativity Group company, is the world's first
and largest SaaS journey management toolkit that allows major brands to
evolve from journey mapping visualization to journey management of
initiatives. The method we use allows large enterprises to build,
discuss, validate, analyze, present, act, and manage all of their
customer's journeys from one CX command center.

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