Market Overview

Katch Sells Its Healthplans.com Business

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Successful Exit for Leading ACA-Focused Customer Acquisition Business

Katch – the software platform that enables brands to engage and monetize
every buyer who comes to their website – announces the sale of its
Healthplans.com domain and assets related to the Healthplans.com
businesses.

Healthplans.com, the company's health, Medicare, and life insurance
customer acquisition marketplace, was officially sold last week to
MediaAlpha, a White Mountains company. Petsky Prunier Securities LLC,
one of the leading investment banks, served as the exclusive financial
advisor to Healthplans.com in
its sale to MediaAlpha.

"When the Affordable Care Act was passed in 2010, we set a mission to be
the leading destination for individuals to research health insurance
plans and make great decisions. Since the launch of Healthplans.com, we
helped 35 million people connect with carriers and brokers to find plans
for their families," said Patrick Quigley, Katch's CEO. "We are
incredibly proud of what our team has built and the value it has
delivered for consumers and our broker and carrier partners."

Healthplans.com is the leading website for consumers shopping for health
coverage. Used by millions, the business reached 90% of consumers
searching for a health insurance plan online. Eight of the top ten
national carriers partner with Healthplans.com for customer acquisition.
Healthplans.com has been recognized as one of the 100 Fastest-Growing
Companies in Los Angeles for the last three years in a row by the Los
Angeles Business Journal.

Katch continues to both license and operate real-time bidding platforms
across other verticals, including auto insurance and mortgage.

About Katch
Katch is the only advertising technology company
that enables brands to monetize every buyer that comes to their website.
Brands use Katch to set up real-time, invitation-only exchanges where
advertisers can target and bid on in-market website visitors as they
shop. Katch was recently honored as the second fastest-growing
advertising technology company with revenue over $100 million in North
America, according to Inc. magazine's Inc. 5000. To learn more about
Katch, visit www.katch.com.

About Petsky Prunier LLC
Petsky Prunier is one of the
leading investment banks to the technology, media, marketing,
information, eCommerce, and healthcare industries. Securities
transactions are processed through Petsky Prunier Securities LLC, a
member of FINRA, and an affiliated entity.

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