Market Overview

Principal Launches U.S. Mega-Cap Multi-Factor Index ETF

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Principal Financial Group® (NYSE:PFG) announced today the
launch of the Principal U.S. Mega-Cap Multi-Factor Index ETF (Ticker:
USMC). USMC is a strategic beta Exchange Traded Fund, which tracks the
largest U.S. companies in the Nasdaq U.S. Large Cap Index, offering
investors a concentrated exposure to U.S. mega-cap equities with a tilt
toward lower volatility stocks. The ETF will be managed by Principal
Global Investors.

"Everyone likely has domestic large-cap equity exposure, USMC provides a
more efficient way to get that exposure with potentially better risk
adjusted returns," said Paul Kim, managing director of ETF Strategy
with Principal Global Investors.
"This launch reflects our
commitment to meeting the current and future needs of our clients and to
continuing to grow our ETF platform. We're focused on continuing to
expand our suite of equity strategic beta funds, leveraging our
expertise as an active manager."

With this new offering, Principal has launched nine ETFs since 2015 and
plans to launch additional ETFs throughout the remainder of 2017. For
more information on Principal's ETF offerings go to www.principalfunds.com/etf-funds.

About
Principal
®

Principal helps people and companies around the world build, protect and
advance their financial well-being through retirement, insurance and
asset management solutions that fit their lives. Our employees are
passionate about helping clients of all income and portfolio sizes
achieve their goals – offering innovative ideas, investment expertise
and real-life solutions to make financial progress possible. To find out
more, visit us at principal.com.

Carefully consider the Fund's objectives, risks, charges, and
expenses. Contact your financial professional, visit principalfunds.com
or call Sales Support at 800-787-1621 for a prospectus, or summary
prospectus if available, containing this and other information. Please
read it carefully before investing.

Risks

Asset allocation and diversification do not ensure a profit or protect
against a loss. Investing involves risk, including possible loss of
principal. Equity investments involve greater risk, including higher
volatility, than fixed-income investments.

ETFs are subject to risk similar to those of stocks, including those
regarding short-selling and margin account maintenance. This Fund is new
and has limited operating history. Investor shares are bought and sold
at market price (not NAV) and are not individually redeemed from the
Fund. Ordinary brokerage commissions apply.

ALPS Distributors, Inc. is the distributor of the Principal ETFs.
ALPS
Distributors, Inc. and Principal Funds are not affiliated.

Principal, Principal and symbol design and Principal Financial Group are
trademarks and service marks of Principal Financial Services, Inc, a
member of the Principal Financial Group.

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