Market Overview

The Simple Greek Future Proofs Brand with Gusto Point of Sale


The Simple Greek, a Marcus Lemonis (ML) Food Group brand, located in
Dresher, PA, is redefining the traditional Greek restaurant with an
interactive concept that is simplifying the ordering process. They have
chosen Dovetail Systems, Inc.'s Gusto® Point of Sale (POS) system after
a yearlong search, on the merits of and confidence in the platform
delivery and best of breed partnership strategy.

From the start, The Simple Greek has been pleased with the length the
Dovetail team goes to ensure a strong lasting relationship; such as
visiting stores and the home office while practicing a consultative
approach to the partnership. After an in-depth search for an innovative
technology partner, The Simple Greek concluded Dovetail's Gusto POS met
their evolving needs as a leading fast casual brand. Eric Lavinder,
Executive Vice President, conveys his excitement about the new POS,
"Upon signing a deal with Gusto we were able to immediately deploy five
new systems in under two weeks' notice to our stores that were
opening. More important is how the POS works for us and our franchisees
and everyone is excited to be using this system. The system is very
intuitive, easy to setup, and has great functionality… I am confident
our team has chosen the right POS partner."

Dovetail's Gusto POS is helping The Simple Greek continue their success
and growth as a brand. Vice President of Business Development, Niko
Papademetriou, explains the importance of this partnership, "When a
brand poised for such rapid growth selects a new mission critical
system, they also require a team that values building a partnership, not
simply a customer. We strive to provide that sounding board to The
Simple Greek and are continually rewarded by building a closer and
stronger relationship."

About Dovetail Systems, Inc.

Based in Bethesda, MD, Dovetail's Gusto POS systems offers restaurant
operators an industry leading cloud-deployed, enterprise point of sale
platform. Gusto is easy to deploy and use by operators. The product has
a robust set of integration solutions with leading restaurant industry
partners. Dovetail has been selected by over 25 restaurant chains as
their next-generation POS platform. For more information please contact
Mary Kate McNerney, Marketing Associate, at 844-464-8786 ext. 202 or
For more information follow Gusto on Facebook,
and YouTube.

View Comments and Join the Discussion!