Market Overview

Sleep Number and Vikings Announce 10-Year Partnership Focused on Sleep Science and Performance


The Minnesota Vikings and Minnesota-based Sleep Number announced today a
10-year partnership naming Sleep Number the team's "Official Sleep +
Wellness Partner."

This press release features multimedia. View the full release here:

As the

As the "Official Sleep + Wellness Partner," Sleep Number will provide individualized sleep-and-performance plans for Vikings players, coaches and staff. And since sleep is training, players received Sleep Number pillows this week. (Photo: Minnesota Vikings)

"We strongly believe in evaluating the importance of sleep and the
benefits of appropriate and healthy sleep, particularly as it relates to
successful human performance," said Vikings Chief Operating Officer
Kevin Warren. "Sleep Number, led by their dynamic CEO Shelly Ibach, is a
Minnesota-based company with a national brand presence and a recognized
sleep innovation leader. This partnership has the potential to expand
with unique elements for our football team operations in the future."

As the exclusive "Official Sleep + Wellness Partner," Sleep Number will
provide individualized sleep-and-performance plans for Vikings players,
coaches and staff. In addition, the Sleep Number brand will be
integrated across a variety of team platforms, including the Vikings
app, loyalty program, U.S. Bank Stadium/Vikings game day signage,
Vikings game day broadcast media and community events.

"As a company founded on sleep science and innovation, we know that
quality sleep has a profound effect on wellness, performance and
recovery," said Shelly Ibach, president and CEO of Sleep Number. "We
look forward to integrating sleep technology into the Vikings brand, and
strengthening the team's competitive advantage – both on and off the

In separate agreements, Sleep Number has also partnered with current
Vikings C Pat Elflein, CB Terence Newman and S Harrison Smith for the
2017 season to identify opportunities for improved sleep and
performance. The three players are benefitting from the Sleep Number®
smart bed's effortless, adjustable firmness and gaining insights from SleepIQ®

About Select Comfort Corporation
Thirty years ago, Sleep
Number transformed the mattress industry with the idea that ‘one size
does not fit all' when it comes to sleep. Today, the company is the
leader in sleep innovation and ranked "Highest in Customer Satisfaction
with Mattresses" by J.D. Power in 2015 and 2016. As the pioneer in
biometric sleep tracking and adjustability, Sleep Number is proving the
connection between quality sleep and health and wellbeing. Dedicated to
individualizing sleep experiences, the company's 4,000 employees are
improving lives with innovative sleep solutions. To find better quality
sleep visit one of the 550 Sleep Number® stores located in 49
states or
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