Market Overview

Coach, Inc. to Change Its Name to Tapestry, Inc.


Coach, Inc. (NYSE:COH) (SEHK:6388), a leading New York-based house of
modern luxury accessories and lifestyle brands, today announced that it
will be changing its name to Tapestry, Inc., (NYSE:TPR) effective
October 31, 2017.

This press release features multimedia. View the full release here:

Victor Luis, Chief Executive Officer of Coach, Inc., said, "Three years
ago we laid out our vision to transform Coach and announced our
intention to grow beyond the Coach brand. Through the execution of our
strategic plan and with the acquisitions of Stuart Weitzman in 2015 and
Kate Spade & Company just this summer, we have realized these goals. We
are now at a defining moment in our corporate reinvention, having
evolved from a mono-brand specialty retailer to a true house of
emotional, desirable brands, all leveraging our strong operational
foundation. Each of our brands has a unique proposition, fulfilling
different fashion sensibilities and emotional needs within the very
attractive and growing $80 billion global market for premium handbag and
accessories, footwear and outerwear. At the same time, our brands are
also built upon the shared values of optimism, inclusivity and

"We searched for a name to reflect these values while also expressing
the cultural diversity of our people and our brands for today and
tomorrow. In Tapestry, we found a name that speaks to creativity,
craftsmanship, authenticity and inclusivity on a shared platform and
values. As such, we believe that Tapestry can grow with our portfolio
and with our current brands as they extend into new categories and
markets. The name embodies our creative brand-led and consumer-focused
business, while also representing the deep heritage of the group. Most
importantly, we are establishing a strong and distinct corporate
identity, which enables our brands to express their individual
personalities and unique language to consumers."

The leadership team at Coach, Inc. partnered with renowned brand agency,
Carbone Smolan Agency on all aspects of the rebrand.

Coach, Inc. will become Tapestry, Inc. on October 31, 2017. It is a New
York-based house of modern luxury lifestyle brands. The company's
portfolio includes Coach, kate spade new york and Stuart Weitzman. Our
company and our brands are founded upon a creative and consumer-led view
of luxury that stands for inclusivity and approachability. Each of our
brands are unique and independent, while sharing a commitment to
innovation and authenticity defined by distinctive products and
differentiated customer experiences across channels and geographies. To
learn more about Tapestry, please visit
The company's common stock is traded on the New York Stock Exchange
under the symbol COH, which will change to TPR on October 31, 2017. The
company's Hong Kong Depositary Receipts are traded on The Stock Exchange
of Hong Kong Limited under the symbol 6388.

Neither the Hong Kong Depositary Receipts nor the Hong Kong
Depositary Shares evidenced thereby have been or will be registered
under the U.S. Securities Act of 1933, as amended (the "Securities
Act"), and may not be offered or sold in the United States or to, or for
the account of, a U.S. Person (within the meaning of Regulation S under
the Securities Act), absent registration or an applicable exemption from
the registration requirements. Hedging transactions involving these
securities may not be conducted unless in compliance with the Securities

This press release contains forward-looking statements based on
management's current expectations.
Forward looking statements
include, but are not limited to, statements about the consummation and
timing of the proposed name change and the anticipated benefits thereof,
as well as statements that can be identified by the use of
forward-looking terminology such as "may," "will," "can," "believe,"
"establish," "expect," "intend," "anticipate," "leveraging," "plan," or
comparable terms. Future results may differ materially from management's
current expectations, based upon a number of important factors,
including risks and uncertainties such as expected economic trends, the
ability to anticipate consumer preferences, the ability to control costs
and successfully execute our transformation and operational efficiency
initiatives and growth strategies and our ability to achieve intended
benefits, cost savings and synergies from acquisitions, etc. Please
refer to Coach Inc.'s latest Annual Report on Form 10-K and its other
filings with the Securities and Exchange Commission for a complete list
of risks and important factors.

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