Market Overview

Clearblue® Introduces the First and Only Ovulation Test System to Track Two Unique Hormones Now with Connectivity to a Smartphone

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The Clearblue® Connected Ovulation Test System is the
Latest Advancement in Ovulation Testing to Help Women Get Pregnant Faster
1

Clearblue®, the #1 OB-GYN-recommended ovulation brand, unveiled
its newest innovation in ovulation testing that pairs the accuracy of
the Clearblue® Ovulation Test, now with the convenience of an
app. This new ovulation test system will help women maximize their
chances of getting pregnant in a way like never before.

This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171010005493/en/

The Clearblue® Connected Ovulation Test System (Photo: Business Wire)

The Clearblue® Connected Ovulation Test System (Photo: Business Wire)

A recent published study found that only 9% of free apps accurately
predict the best days for conception2, opening a large window
for error. The Clearblue® Connected Ovulation Test System provides an
accurate prediction of ovulation synced to a smartphone, transforming
how women can manage their reproductive health. Clearblue® Connected
Ovulation actually adapts and tracks the user's personal hormone profile
and is the only system that typically identifies four or more best days
to get pregnant, two more days than any other ovulation brand on the
market3. The new Clearblue® Connected Ovulation gives women
more flexibility and identifies more opportunities to get pregnant.

When it comes to tracking a woman's cycle, it is not a one-size-fits-all
model. The new Clearblue® Connected Ovulation Test System is more
accurate than calendar methods as it accurately identifies personal
fertile days using a woman's hormone data, instead of guessing from a
standardized algorithm.

"We want to give women the tools they need to understand their
fertility, and with our new Clearblue® Connected Ovulation Test System
and app, women can compare their cycles for a better understanding of
their reproductive health, and easily share their data with their
partner and healthcare professional if they wish," said Dr. Fiona
Clancy, Scientific & Medical Affairs Director, Swiss Precision
Diagnostics. "The system adapts and tracks a personal hormone profile,
and accurately compares to an ultrasound4."

In addition to the science underlying the accuracy of the new system, it
now allows women to interact with their fertility data in a way they are
already used to doing, through their smartphone.

"Let's be honest, the whole ‘trying to get pregnant' thing can be super
stressful," said Brooklyn Decker, actress, entrepreneur, mother and
Clearblue® partner. "Timing, schedules, peak days…it's a lot. I
wanted to remove as much hassle from the process as I could. I used
Clearblue® ovulation, on the recommendation of a girlfriend, to
help eliminate the guess work. I'm so happy that the new Clearblue®
Connected Ovulation Test System now exists so I can recommend it to
anyone who wants to better understand their reproductive health."

The Clearblue® Connected app has many unique benefits that users
can take advantage of for a more fun and personalized way to try to
conceive:

  • Fertility tracking made easy – digital results automatically sync to
    user's smartphone via Bluetooth®5 Technology
  • Ability to set personalized reminders of when to test – perfect for
    women's busy lifestyles
  • The capability to share daily results with their partner
  • Allows users to compare multiple cycles and share this information, if
    they wish, with a healthcare professional

"Clearblue® continues to be at the forefront of innovation with more
than 30 years of ‘firsts' in the pregnancy and ovulation testing
category," said Ryan Daly, Commercial Director of the Americas, Swiss
Precision Diagnostics. "With increasing consumer expectations for easily
accessible information at their fingertips, the Clearblue® Connected
Ovulation Test System still provides clear, accurate digital results,
but now gives women the opportunity to store and track their personal
fertility data on their phone, with convenient reminders of when to test
to help make the process less stressful."

The Clearblue® Connected Ovulation Test System is now available at major
retailers across the U.S. such as Walmart, Target, Amazon and Meijer.

For more information on the new Clearblue® Connected Ovulation Test
System and a how-to video, visit www.clearblueeasy.com/ovulation-tests/connected-ovulation-test-system.

How It Works

The Clearblue® Connected Ovulation Test System measures LH and estrogen
hormones, which detects high and peak fertility within the fertility
window. High Fertility is indicated as a flashing smiley face. Peak
Fertility is displayed as a constant smiley face (no flashing) and stays
on the display for 48 hours. Download the Clearblue® Connected
app, suitable for iPhone® or Android™. The Clearblue® Connected app will
remind users when to test, display a user's daily test results and let
the user record details about their period and when they have sex. It
will also track and compare a user's cycles, advise when the best days
to try to conceive are, and recommend when to test for pregnancy.

Indications for Use

The Clearblue® Connected Ovulation Test System is an over-the-counter
urine test that monitors levels of LH and estrogen, two hormones that
can identify the fertile window. The test is only intended for
individual use at home. It is not intended for use in a healthcare
setting. This device should not be used in locations where cellular
telephone and other electronic devices are prohibited, e.g. aircraft.

Always read full information on pack and package insert before use.

About Clearblue®

Clearblue® is the world's #1-selling brand in home pregnancy and
fertility testing. The Clearblue® product range is built on a
strong foundation of peer-reviewed science and consumer understanding.
Clearblue® products are also trusted and recommended by doctors,
many of whom recognize that Clearblue® is supported by over 30
years of expertise, quality, and innovation in consumer diagnostics.
Clearblue® offers a complete line of products to help a woman
better understand her body's ovulation cycle and identify peak fertility
days to maximize her chances of getting pregnant. The Clearblue®
family of products includes the Clearblue® Fertility Monitor,
Clearblue® Advanced Digital Ovulation Test, Clearblue®
Digital Ovulation Test, Clearblue® Ovulation Test, Clearblue®
Digital Pregnancy Test, and Clearblue® PLUS Pregnancy Test. For
more information visit www.clearblueeasy.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

______________________________

1 Using the Clearblue® Connected Ovulation Test System
to identify the most fertile days can help users get pregnant faster
than not using any method.
2 Setton et al. Obstet
Gynecol
(2016) 128: 58–63.
3 In a study of 87 women,
4 or more fertile days were identified in 80% of cycles using actual
cycle length (2012)
4 Behre HM., et al. Human
Reproduction
(2000) 15:2478-82
5 Bluetooth®
word mark and logos are registered trademarks owned by Bluetooth SIG,
Inc. and any use of such marks by Clearblue® is under license. Other
trademarks and trade names are those of their respective owners.

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