Market Overview

California Pizza Kitchen Releases Nationwide Pizza Poll for National Pizza Month: Results Reveal the Top Food Americans Would Eat for the Rest of Their Lives


Survey also reveals that some Americans would give up (gasp!) coffee,
bacon and extra sleep for a year to indulge in pizza whenever they want
for a year

In addition to releasing the 2017 Pizza Survey, CPK will celebrate
National Pizza Month with new menu innovations, custom pizza-themed
shirts for sale and the chance for 31 lucky fans to win free pizza for a

If you could only eat one food for the rest of your life, what would it
be? The top choice among Americans? PIZZA! A new nationwide survey
conducted by Harris
®* on behalf of California
Pizza Kitchen
(CPK), celebrates National Pizza Month this October by
revealing a ton of fun facts about the king of American food: PIZZA. The
survey, conducted online among 2,296 U.S. adults ages 18 and older,
revealed that if Americans could only eat one food for the rest of their
lives, the number one food they would choose is pizza (20 percent).
Additionally, a whopping 83 percent of Americans would be willing to
give something up for a year to have free pizza whenever they want for a
year; among them, the top four items are: taxi/ride sharing services (54
percent), bacon (36 percent), coffee (33 percent) and social media (31
percent). That's some serious sacrificing – no wonder pizza reigns as
America's favorite food!

This press release features multimedia. View the full release here:

California Pizza Kitchen 2017 Pizza Survey (Graphic: Business Wire)

California Pizza Kitchen 2017 Pizza Survey (Graphic: Business Wire)

"Pizza is our middle name – literally! So it goes without saying that
pizza is our favorite food any time of the year, but this National Pizza
Month, it's wonderful to confirm officially what we've always known: how
much Americans really love and adore pizza!" said G.J. Hart, CEO and
Executive Chairman at CPK. "As the results show, pizza brings people
together in so many ways – from date night to sports night, and it's the
food we gather around when catching up with friends and family. In honor
of all the pizza moments we've shared over the years, this October we
are bringing back a fan-favorite, the Shrimp Scampi Pizza, for a limited
time and introducing our delicious, new Piadinas, folded pizza-style
sandwiches baked in our hearth oven. We're also offering 31 guests the
chance to win free pizza for a year – one winner for each day in
October. Join us in celebrating the most delicious month of the year!"

Additional highlights of the California Pizza Kitchen 2017 Pizza

  • When it comes to sharing a slice with a celebrity, Americans are
    all about "The Rock."
    People's "Sexiest Man 2016," Dwayne
    "The Rock" Johnson, is America's top choice of celebrities to share a
    slice of pizza with (15 percent)**
  • Touchdown! A majority of Americans (54 percent) say pizza would
    be their go-to meal when watching sports
  • The Many Ways to Celebrate with Pizza: About 7 in 10 Americans
    (69 percent) say pizza would be their go-to meal when getting together
    with friends or family on a Friday night and roughly one quarter say
    it would be their go-to meal when celebrating a major accomplishment
    (26 percent) or for date night (23 percent)
  • One of Millennials' Go-To's for Date Night: 33 percent of
    Millennials (ages 18-35) say pizza would be their go-to meal for date
  • Monthly Pizza Run: Americans typically spend $47.50, on
    average, per month on pizza - that's $570 a year!

For a full list of survey findings, please visit

In addition to releasing the results of its 2017 Pizza Survey, CPK will
celebrate National Pizza Month by introducing new menu items, a Pizza
Memories Sweepstakes – CPK's largest sweepstakes to-date, with 31
chances to win free pizza for a year – and custom-crafted pizza-themed
graphic tops for sale.

Fan-Favorite Shrimp Scampi Pizza Returns

"Every year for National Pizza Month, we love to bring back a
fan-favorite pizza and do a unique twist on its ingredients to boost its
flavor in fresh, new ways," said Brian Sullivan, SVP of Culinary
Innovation at CPK. "This year, we reimagined the original Shrimp Scampi
Pizza, adding succulent grilled lemon-garlic shrimp with caramelized
onions, Mozzarella and Parmesan cheeses atop our hand-tossed dough and
finished with a sprinkle of red chili, fresh arugula and wild Greek
oregano. The result is a truly unique CPK creation that's bold on flavor
yet light in texture – the perfect mix of light, sweet seafood, bright
lemon and a hint of heat from the peppery arugula and chili flakes."

Pizza-Inspired Sandwiches: Introducing Piadinas!

Joining the permanent menu, CPK introduces Piadinas, folded pizza-style
sandwiches baked in the hearth oven with fresh pizza dough. Guests can
enjoy the Ancho Chile Short Rib Piadina, featuring tender short rib,
crushed tomato sauce, and wild arugula, as well as Mozzarella and
Parmesan cheeses, or the Smashed Chicken Meatball Piadina, with
housemade chicken meatballs, crushed tomato sauce, baby kale, fresh herb
gremolata and Parmesan mustard aioli. Piadina sandwiches will be
available on CPK's Lunch Duos menu starting at $9.95 at participating

CPK Gives 31 Fans the Chance to Win Free Pizza for a Year

Pizza makes us all nostalgic. Who can forget Friday pizza night with the
family while growing up? Throughout the month of October, fans
nationwide can participate in CPK's Pizza Memories 2017 Sweepstakes by
sharing their favorite pizza memory for a chance to win free pizza for a
year. A new winner will be chosen for each day of the month – that's 31
total winners and CPK's largest free pizza for a year sweepstakes
to-date! Watch CPK's Pizza Memories video and enter to win at

The Sweepstakes is open to legal residents of the 50 United States, and
the District of Columbia, except Rhode Island, who are registered
members of CPK's Pizza
Dough Rewards
program. There are three ways to participate, (1) post
a memory or experience related to pizza on Twitter with the hashtags
#CPKPizzaMemories #Sweepstakes; (2) upload an original image and written
memory or experience related to pizza at;
or (3) select a digital Sweepstakes postcard and write their memory or
experience related to pizza at
For full terms and conditions, please visit

Show Your Love for Pizza with a Fun CPK Graphic Tank or Tee

To join the CPK National Pizza Month party from anywhere in the country,
pizza lovers can visit CPK online,,
to purchase a series of custom pizza-themed graphic tops. Tank top
styles are emblazoned with "My Favorite Color is Pizza" and "Pizza
Silences My Hangry;" T-shirt styles read "But First, Pizza" and "Love
Triangle" accompanied by a pizza slice design.

Download CPK's Pizza Dough® Rewards app for iOS and Android and check in
to begin earning rewards for dining creatively. Follow CPK on Twitter at @calpizzakitchen
(#NEWCPK), Instagram at @californiapizzakitchen
and like us on Facebook at

*Survey Methodology: This survey was conducted online within the United
States by Harris Poll on behalf of California Pizza Kitchen from
August 28-30, 2017 among 2,296 U.S. adults ages 18 and older. This
online survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated. For complete
survey methodology, including weighting variables and subgroup sample
sizes, please contact

** Other celebrities presented include: Idris Elba, George Clooney,
David Beckham, Jimmy Fallon, Ellen DeGeneres, Rihanna, Jennifer
Lawrence, Jennifer Aniston, and Beyoncé.

About California Pizza Kitchen

In 1985, California Pizza Kitchen (CPK) opened its first restaurant in
Beverly Hills and introduced diners to innovative California-style
pizza. Since then, CPK has become a global brand known for creative
California cuisine. Today, CPK is approaching 300 restaurants in 16
countries around the world. Dedicated to a unique dining experience, CPK
is now introducing its Next Chapter featuring reimagined menus, open
kitchens, and unique renovations in all restaurants across the country.
For more information on California Pizza Kitchen, visit

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