Market Overview

Sentient Jet Extends Support of $2 Million Breeders' Cup Juvenile


Leading private aviation company reinforces 10-year commitment to the
horseracing community electing to continue as The Official Private Jet
Card of the Breeders' Cup

Sentient Jet, a Directional Aviation company and the inventor of
the jet card, is pleased to announce that it will serve as the Official
Private Jet Partner of the Breeders' Cup, making it the exclusive
private aviation partner of the races for the seventh year. The
partnership further elevates Sentient Jet's longstanding support of the
horseracing community, which began in 2008. In addition to Sentient's
involvement in Breeders' Cup, the company is also the Preferred Private
Aviation Partner of the Kentucky Derby, Kentucky Oaks, and Churchill
Downs and sponsor of Fasig-Tipton, 2016 Kentucky Derby Champion Nyquist,
and 2017 Kentucky Derby runner-up Lookin at Lee.

As the exclusive private aviation partner of Breeders' Cup, Sentient Jet
will serve as the title sponsor of the $2 million Breeders' Cup
Juvenile, the richest 2-year old race in North America that often
previews stars of the Triple Crown races for the following year.
Additionally, Sentient Jet will offer on-site VIP hospitality for
Sentient Jet Cardholders, including premier seating and access to the
Paddock and Winner's Circle. In an effort to further support the
thoroughbred owners and breeders attending the Breeders' Cup World
Championships, Sentient Jet will also host a charter flight from San
Diego to Lexington immediately following the 2017 event, allowing
horsemen to participate in all of the weekend's races while still
arriving in Kentucky in time for the annual November sales.

"We are honored to partner with Breeders' Cup and continue our support
of the thoroughbred horseracing community, which so many of our
Cardholders are involved in," said Andrew Collins, President and CEO of
Sentient Jet. "We look forward to celebrating another great weekend of
racing and providing the most convenient travel options for our
Cardholders as well as horseowners, breeders, and trainers who we hope
will take advantage of the Breeders' Cup shuttle from San Diego to
Lexington following the races."

Ahead of the races, Sentient Jet will sponsor a "Hole in One"
competition at two official Breeders' Cup golf tournaments, gifting the
winner with a $25,000 jet card and also contributing a matching $25,000
donation to official thoroughbred charities.

"As a company that shares our passion for horseracing, we are thrilled
to build upon our longstanding partnership with Sentient Jet and to
welcome the company back again as an official sponsor of the event,"
said Craig Fravel, President and CEO of Breeders' Cup.

One of thoroughbred horseracing's most prestigious international events,
the Breeders' Cup is Thoroughbred racing's year-end Championships. The
2017 Breeders' Cup World Championships, consisting of 13 Grade I races
with purses and awards totaling more than $28 million, will be held for
the first time at the iconic Del Mar Thoroughbred Club, long dubbed the
place "where the turf meets the surf" in San Diego, California on
November 3 and 4.

Sentient Jet offers its 25-Hour Jet Card in four jet-size options,
allowing clients to purchase flight time on Light, Mid, Super-Mid and
Heavy aircraft as well as in two age classes (Preferred and Select),
starting at $127,325. Sentient Jet Cardholders receive a rare
combination of industry leading service at a tremendous value, complete
with a one-year lock on all-inclusive hourly rates, with the added bonus
of 15% discounts on hourly pricing for qualifying round-trip travel.

About Sentient Jet

Founded in 1999 and now an integral part of Directional Aviation,
Sentient Jet is one of the leading private aviation companies in the
country. The Sentient Jet Card Program offers clients the flexibility
and convenience of flying private for their personal and business air
travel needs with industry-leading value. Sentient Jet is known for
outstanding service and a commitment to safety programs, including the
industry's first and only Independent Safety Advisory Board. Sentient
Jet's extensive network of certified operators ensures that clients will
always have access to executive aircraft that meet their rigorous
standards for safety and quality. Visit for more
information. You can also follow Sentient Jet on social media platforms,
including Twitter,
and Instagram.

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