Market Overview

BMW Group U.S. Reports September 2017 Sales

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  • BMW brand sales increase 0.7 percent
  • MINI brand sales decrease 7.2 percent

Sales of BMW brand vehicles increased 0.7 percent in September for a
total of 25,571 compared to 25,389 vehicles sold in September 2016.
Year-to-date, the BMW brand is down 4.3 percent in the U.S. on sales of
220,175 vehicles compared to 230,133 sold in the first nine months of
2016.

Notable vehicle sales in September include the BMW 4 Series and BMW 5
Series, which both showed strong gains for the third straight month, and
the BMW X5. The BMW 4 Series increased 58.9 percent to 3,637 vehicles,
while the BMW 5 Series increased 144.4 percent to 3,718 vehicles. The
BMW X5 increased 6.0 percent to 3,975 vehicles.

"The hot summer has given way to autumn and an uptick in sales, fueled
in part by continued strong demand for the new 5 Series, as well as
demand in Texas and Florida where customers are now replacing their
flood and hurricane damaged vehicles," said Bernhard Kuhnt, President
and CEO, BMW of North America. "We are also anticipating growth in our
Sports Activity Vehicles as expansion at our X model plant in South
Carolina means we'll have more X5's this month followed by the eagerly
awaited introduction of the all-new X3 in November."

MINI Brand Sales

For September, MINI USA reported 3,736 vehicles sold, a decrease of 7.2
percent from the 4,024 sold in the same month a year ago. Year-to-date,
MINI USA reported a total of 34,787 vehicles sold, a decrease of 10.6
percent from 38,911 vehicles sold in the first nine months of 2016.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported
September sales of 29,307 vehicles, a decrease of 0.4 percent from the
29,413 vehicles sold in the same month a year ago. Year-to-date, BMW
Group sales are down 5.2 percent on sales of 254,962 vehicles in the
first nine months of 2017 compared to 269,044 in the same period in 2016.

BMW Group Electrified Vehicle Sales

Sales of BMW Group electric and plug-in hybrid electric vehicles
increased 14.9 percent to 13,533 through September 2017 (YTD),
accounting for 5.3 percent of total BMW Group sales in the U.S.
Currently, BMW offers six electrified vehicle models in the U.S.,
including the BMW i3 and BMW i8, as well as the BMW i Performance
models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI
offers the MINI Countryman plug-in hybrid electric vehicle, which
launched in June 2017.

Table 1: New Vehicle Sales BMW of North America, LLC, September 2017

                           
    Sept. 2017   Sept. 2016   %   YTD Sept. 2017   YTD Sept. 2016   %
i3 538 391 37.6% 4,635 5,763 -19.6%
i8 27 158 -83.0% 331 1,089 -69.6%
2 Series 938 977 -4.0% 8,620 12,470 -30.9%
3 Series 6,045 7,432 -18.7% 43,215 53,092 -18.6%
4 Series 3,637 2,289 58.9% 30,266 26,036 16.2%
5 Series 3,718 1,521 144.4% 28,517 27,705 2.9%
6 Series 262 276 -5.1% 2,261 2,971 -23.9%
7 Series 935 1,201 -22.1% 6,562 9,239 -29.0%
Z4 3 99 -97.0% 501 875 -42.7%
X1 2,332 2,463 -5.3% 21,037 18,172 15.8%
BMW passenger cars 18,435 16,807 9.7% 145,945 157,412 -7.3%
X3 2,202 3,829 -42.5% 32,127 31,003 3.6%
X4 509 400 27.3% 3,494 3,776 -7.5%
X5 3,975 3,749 6.0% 34,199 32,818 4.2%
X6 450 604 -25.5% 4,410 5,124 -13.9%
BMW light trucks 7,136 8,582 -16.8% 74,230 72,721 2.1%
BMW brand     25,571   25,389   0.7%   220,175   230,133   -4.3%
Cooper /S Hardtop 2 Door 801 696 15.1% 7,905 8,547 -7.5%
Cooper /S Hardtop 4 Door 590 843 -30.0% 5,546 8,926 -37.9%
Cooper /S Convertible 442 446 -0.9% 4,281 3,302 29.6%
Cooper /S Clubman 513 1,004 -48.9% 6,465 8,024 -19.4%
Coupe 0 0 0.0% 0 0 0.0%
Roadster 0 0 0.0% 0 0 0.0%
Countryman 1,390 1,031 34.8% 10,581 10,045 5.3%
Paceman 0 4 -100.0% 9 67 -86.6%
MINI brand     3,736   4,024   -7.2%   34,787   38,911   -10.6%
TOTAL BMW of North America, LLC     29,307   29,413   -0.4%   254,962   269,044   -5.2%
 

BMW Pre-Owned Vehicles

  • In September, BMW Certified Pre-Owned sold 10,597 vehicles, a decrease
    of 5.2 percent from September 2016.
  • Total BMW Pre-Owned sold 19,690 vehicles, a decrease of 13.7 percent
    from September 2016.
  • Total BMW Pre-Owned cars sold year-to-date were 180,689, a 7.1 percent
    increase from the first nine months of 2016.

MINI Pre-Owned Vehicles

  • In September, MINI Certified Pre-Owned sold 847 vehicles, a decrease
    of 8.4 percent from September 2016.
  • Total MINI Pre-Owned sold 2,438 vehicles in September 2017, an
    increase of 9.1 percent from September 2016.
  • Total MINI Pre-Owned sales year-to-date were 23,440, a 10.0 percent
    increase from the first nine months of 2016.

BMW Group In America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include marketing,
sales, and financial service organizations for the BMW brand of motor
vehicles, including motorcycles, the MINI brand, and the Rolls-Royce
brand of Motor Cars; Designworks, a strategic design consultancy based
in California; a technology office in Silicon Valley and various other
operations throughout the country. BMW Manufacturing Co., LLC in South
Carolina is part of BMW Group's global manufacturing network and is the
exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles
and X6 and X4 Sports Activity Coupes. The BMW Group sales organization
is represented in the U.S. through networks of 344 BMW passenger car and
BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127
MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in
the USA is available to journalists on-line at www.bmwusanews.com
and www.press.bmwna.com.

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